Youtube Shorts Discovery & Recommendations

(2024.12 - now)

Youtube Ads - Auction, User & Inventory

(2022.3 - 2024.12)

• TV-like Ad Experience for Youtube Living Room (fewer interruptions, higher revenue and engagement)

• Contextual Ad Load (balance long-term monetization, user cost and advertiser value)

• Infeed & Shorts Ad

Search Ads - Ads Retrieval & Targeting

(2019.5 - 2022.2)

• Tech Lead Manager, Make Google task-aware, monetize users tasks, Ads Targeting with task graph, etc

Search Ads - Conversion & Attribution

(2016.12 - 2019.5)

• Prove and measure the incrementality/casual effect of Google search ads on offline conversions (store visits, store sales) and online conversions (purchase, lead, signup etc.) via ads serving, experimentation, modeling, reporting;

• Attribution and modeling;

Online Monetization/Ads Team

• Ads campaign management;

• Ads api;

• Ads targeting (years of experience);

• Streaming and batching Linkedin feeds to datasift for Linkedin engagement insight to drive ad spend;

Performance ads

Server Development Team. Real time bidding and ad serving. Expanding turn's ad serving platform into new territories and new channels.

• Integrate Turn’s Ad Serving Infrastructure with Multiple Ad Exchanges

• Ads Targeting such as POI

• Contextual targeting

Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make decisions. Our digital advertising hub enables audience planning, media execution, and real-time analytics from a single login, and provides point-and-click access to more than 150 integrated marketing technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.

Business Intelligence Presentation Server Team