# Yoni Afek

> Senior Staff Product Designer at Instacart

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/yoni

Past: YouTube, Google, Lyft, Thumbtack, Carnegie Mellon University School of Design. End to end product and communication design, branding, and design consulting. Worked in various subjects including, music and video content, online social communities, content subscriptions, content creation, and CRM software. Expert in Sketch, Photoshop, Illustrator, Indesign, and familiar with Aftereffects. Fluent in HTML + CSS, and experienced in JQUERY. 

View work at: yoniafek.com

## Work Experience
### Senior Staff Product Designer @ Instacart
Jan 2025 – Present | San Francisco Bay Area
Working on the core customer experience team.

### Staff Product Designer @ Instacart
Jan 2021 – Jan 2025 | San Francisco Bay Area
Worked on various experiences on both the Shopper and Customer side, including search, checkout, incentives and more.

### Freelance Product Designer (Contract) @ Instacart
Jan 2020 – Jan 2020 | San Francisco Bay Area
July – Sep 2020 / Nov – Dec 2020
Worked on the shopper experiences for returns, delivery, and earnings.

### Freelance Product Designer (Contract) @ Lyft
Jan 2018 – Jan 2020 | San Francisco Bay Area
May – Aug 2018 / Jan – Dec 2019 / Apr – Jul 2020
Worked on rider growth products and features for high value ride rides (Lyft Lux, XL, etc). Lead designer on multiple internal tools project and helped with improvements to the Driver app.

### Freelance Product Designer (Contract) @ Google
Jan 2020 – Jan 2020 | San Francisco Bay Area
Worked on Google Surveys setup, audience targeting, and data visualizations.

### Freelance Product Designer (Contract) @ Thumbtack
Jan 2017 – Jan 2018 | San Francisco Bay Area
Mar - Apr 2017 / Oct - Dec 2017 / Feb - Apr 2018
Lead and collaborated on projects for professionals sign-up and pricing setup, customer onboarding, customer growth, native mobile apps, desktop web and mobile web.

### Freelance Product Designer – Various projects @ Self Employed
Jan 2016 – Jan 2017 | San Francisco Bay Area
Nuntio Labs – Product concepts & communication design for pre-seed enterprise AI startup
May - Oct 2017

Factmata – Product design for chrome extension fact checking statistical data
Feb - Apr 2017

Consulting and communication design:
MSMCI - Design consulting for Mega Millionaire competition 
Ria Health and CarePredict – Investor pitch deck design for fundraising health startups

### User Experience Designer – Youtube @ Google
Jan 2013 – Jan 2016
Led design and contributed on various projects including core watching & browsing experiences, managing & editing content, subscriptions, live streaming, commerce, and community features. Designed for mobile, tablet, desktop web and mobile web.

### User Experience Designer @ AppMesh Inc.
Jan 2013 – Jan 2013
Worked with a small team to build the next generation business platform for mobile devices. Responsible for all things design related: User experience, visuals, branding, marketing, and leading feature development.

### User Experience Design Intern – Google Docs @ Google
Jan 2012 – Jan 2012 | New York City, NY
User experience design intern on the Google Docs UX team of researchers, prototypers &designers. Helped redesign specific experiences within Docs & worked on a larger project spanning across the whole system.

### UX and Branding Designer @ Carnegie Mellon University
Jan 2010 – Jan 2012
Provided the CREATE Lab at Robotics Institute of CMU various interaction and brand design, for the lab itself and its various ongoing projects. (During school year only)

### Teaching Assistant @ Carnegie Mellon University
Jan 2011 – Jan 2011
Assisted a 2nd year communication design masters student in teaching a communication design fundamentals class for Professional Writing master students in the English department.

### User Interface Designer @ Carnegie Mellon University
Jan 2010 – Jan 2010
Designing concepts and user interface for Mobile application currently being developed by a team of programmers and HCII Staff.

### Interaction / Brand Designer @ Carnegie Mellon University
Jan 2010 – Jan 2010
Website design and development for several opensource web applications that are developed and maintained by the department.

### User Experience Design Intern – Windows @ Microsoft
Jan 2011 – Jan 2011 | Redmond, WA
Worked closely with the UX designers on the Windows team, on the redesign of Windows' online presence.

### Freelance Designer @ Self-Employed
Jan 2005 – Jan 2009
Designed various logos and interfaces for websites and forum communities part time during high school and early college.


## Education
### Bachelor of Fine Arts (BFA) in Communication Design
Carnegie Mellon University
Jan 2008 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/yoniafek
- Portfolio: https://yoniafek.com

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Source: https://flows.cv/yoni
JSON Resume: https://flows.cv/yoni/resume.json
Last updated: 2026-03-30