# Yoo Kyoung Noh > Building and writing meaningful things | Previously @ Google · IDEO · Startups | Author Location: San Francisco Bay Area, United States Profile: https://flows.cv/yookyoungnoh Previously at Google, designing AI UX for Google Assistant, alongside experiences at IDEO and as a startup founder. Passionate in leveraging AI to drive user-centered design and strategic innovation in technology. ## Work Experience ### Head of UX @ 여기어때컴퍼니 Jan 2021 – Jan 2025 | Seoul, South Korea As the Head of UX at GC company, South Korea's leading travel application, I lead multidisciplinary design teams, encompassing UX Design, Design Systems, UX Writing, and Creative Design. My role is pivotal in merging design with business goals, enabling effective collaboration across diverse teams, and steering user-centric design strategies. Under my management, the team has excelled in creating a cohesive experience across various platforms, catering not only to our direct consumers but also to B2B partner platforms. Key Responsibilities: * Team Leadership: I guide a dynamic team of UX professionals, ensuring the integration of various design elements into a unified and compelling user experience across all platforms. * Strategic Collaboration: I work intimately with VP-level leaders from Product Management, Engineering, Marketing, and Sales to synchronize design initiatives with broader organizational objectives. * Design Direction & UX Research: I lead the development and implementation of forward-thinking design strategies and direct UX research to gain deeper insights into user needs and behaviors. This approach is key to enhancing user engagement and propelling product development. * Cultivating Team Culture: I am committed to fostering an excellent and autonomous team culture, where creativity, innovation, and independent problem-solving are deeply valued. This approach empowers my team to excel in their roles and contribute significantly to the company's success. ### UX design lead @ Google Jan 2016 – Jan 2021 | Mountain View At Google, my primary objective as a UX Design Lead was to craft a proactive and personal Google Assistant experience. I aimed to reshape user interactions with AI technology by emphasizing personalization, user trust, and technological innovation. Several of my projects gained recognition at the Google I/O keynote, highlighting their impact and innovation. Key Achievements: * Designing Proactive Assistant: I pioneered the conceptualization and design of the proactive Google Assistant. This initiative signified a significant transformation in the Assistant's capabilities, evolving from simple reactive responses to providing anticipatory assistance, tailored to the unique behaviors and preferences of each user. * Collaboration with Cross-Functional Teams: My role was pivotal in leading collaborative projects among cross-product area (PA) UX designers. I successfully unified diverse design viewpoints, ensuring a cohesive, proactive, and personalized user experience with Google Assistant. * Designing for Personalization and Data Transparency: Balancing personalization with data transparency was a critical aspect of my work. I developed approaches for the Assistant to intuitively understand users while maintaining clear transparency in data usage and management, ensuring users remain informed and in control. ### Co-founder & CPO @ DiBiUp Jan 2015 – Jan 2016 | Seoul, Korea At Dibiup, a pioneering social group payment platform designed to simplify pooling money from groups and splitting checks, I played a key role in both its inception and growth. As a co-founder, my contributions were pivotal in launching MVP and securing seed funding to assemble our foundational team. Key Contributions: * Strategic Launch and Funding: I was instrumental in the initial launch of Dibiup, driving efforts to secure vital seed funding that enabled us to build a robust founding team, setting the stage for the company's future growth and success. * Product Development and UX Design: My responsibilities extended to the product side, where I led the concept development and strategy formulation through comprehensive user research. I was directly involved in designing the user experience for both the iOS and Android applications, ensuring an intuitive and user-friendly interface that resonates with our target audience. ### Chief Product Officer @ Korbit Inc. Jan 2014 – Jan 2015 At Korbit, Korea's foremost bitcoin service company offering exchange, wallet, and merchant processor services, I played a multifaceted role in shaping the user experience and driving the product's success. Key Responsibilities: End-to-End User Experience: I was responsible for defining and delivering the complete user experience, ensuring a seamless and intuitive interaction with our services. Brand Development: I spearheaded brand development, establishing design style guides that defined and elevated Korbit's visual and user interface standards. Product Strategy: My role involved managing the product roadmap and prioritizing the backlog, aligning product development with strategic business goals. Team Leadership and Project Management: I led product teams, effectively managing diverse projects to ensure timely delivery and high-quality outputs. User and Customer Research: Conducted thorough user research and customer analysis, employing data analysis to gain insights into user behaviors and preferences, which informed product development and enhancement strategies. ### Senior Interaction Designer @ Samsung Electronics (R&D) Jan 2013 – Jan 2014 | San Jose, California At Samsung R&D, I led the UX design for Milk Video, a video discovery app, overseeing the entire design process from user research to interaction design. Key Contributions: Milk Video Project Leadership: As the UX Design Lead for Milk Video, I was responsible for guiding the project from its initial user research phase through to the final stages of interaction design, ensuring a seamless and engaging user experience. Tablet App Design for TV Enhancement: I designed a specialized tablet application aimed at augmenting the TV watching experience, focusing on user-friendly features and intuitive navigation. Sports App Concept Development: My role also involved concept development for sports applications, where I crafted innovative app designs tailored to enhance sports enthusiasts' experiences. ### Senior Interaction Designer @ IDEO Jan 2012 – Jan 2013 At IDEO, a global leader in design consulting, my role was centered around collaborating with multidisciplinary teams to develop innovative, user-centered design solutions. Key Contributions: * Interdisciplinary Collaboration: I worked closely with diverse teams, leveraging a blend of creativity and strategic thinking to create designs that resonate deeply with end-users. * Design and Development: I was responsible for creating comprehensive design elements such as personas, user flows, information architecture, concept models, wireframes, and detailed interface designs. These were integral to the success of client projects. * Work with Leading Brands: My contributions were vital in projects for globally recognized brands such as Sony, Microsoft, Ericsson, Intuit, Expedia, and Cisco, showcasing my ability to deliver high-quality design solutions in diverse sectors. * Human-Centered Design Research: I have extensive experience in human-centered design research, employing this approach to ensure our solutions are deeply rooted in user needs and behaviors. ### Interaction designer @ IDEO Jan 2010 – Jan 2012 ### Freelance Designer @ Samsung Design America Jan 2010 – Jan 2010 Designed graphic user interfaces for Samsung products. ### Research Intern (Media Design Program) @ Art Center College of Design Jan 2009 – Jan 2009 Media Design Program Summer ‘09 Research Project with Norman Klein Performed research in collaboration with faculty and other students. ### Freelance Designer @ Self-employed Jan 2005 – Jan 2007 Created and designed HTML and Micro Flash websites, Flash animation and visual design for e-commerce. ### UI Designer @ Donion Jan 2004 – Jan 2005 | Seoul, Korea Designed graphic user interfaces for Samsung and VK phones targeting Chinese, and North American markets. Defined standard user interface guidelines of Samsung and VK phones for quality user experience. ## Education ### MFA in Media design ArtCenter College of Design ### Master of Fine Arts (MFA) in Digital Communication and Media/Multimedia Rhode Island School of Design ### Bachelor of Fine Arts (BFA) in Digital Communication and Media/Multimedia Hongik University ## Contact & Social - LinkedIn: https://linkedin.com/in/yoo-kyoung-noh-20856022 --- Source: https://flows.cv/yookyoungnoh JSON Resume: https://flows.cv/yookyoungnoh/resume.json Last updated: 2026-04-13