Led creative strategy for breakthrough event technology that delivered broadcast-quality audio directly to attendees' devices and leveraged AI for seamless multilingual interpretation.

Recruited and guided the design and research team in the discovery, design, validation, implementation, and testing of world-class experiences that spanned from consumers looking to enjoy live music all the way to artists trying to connect with their fans.

Collaborated with international teams to design Eventbrite Music, transforming a project vision into a fully functional ecosystem that empowered independent music. The platform achieved remarkable success in its first year, onboarding over 1,800 top music promoters and venues across North America and supporting 100,000 events annually, which generated $600 million in gross ticket sales. This work contributed to Eventbrite's growth trajectory, culminating in the company's September 2018 IPO at a valuation of $1.8 billion.