# Yrving Torrealba > Director of Design · B2B SaaS & Consumer Products · Building design teams and scalable product experiences from 0 to 1 Location: San Francisco, California, United States Profile: https://flows.cv/yrving I’m a design leader who thrives at the intersection of people, craft, and product. I’ve led teams of designers across B2B SaaS and consumer products, building the rituals, culture, and cross-functional relationships that help design do its best work.​​​​​​​​​​​​​​​​ I’m equally comfortable in the weeds of interaction design as I am setting vision, developing designers, and advocating for user needs at the leadership table. I’ve worked across 0-to-1 product builds and scaled experiences, and I believe the best design outcomes come from teams that trust each other and have clarity on how they work. I’m drawn to products that connect people to experiences — ticketing, entertainment, music, and tools that genuinely make everyday life a little easier. Currently open to Director of Design opportunities where design has room to lead. ## Work Experience ### Director of Design @ Vendasta Jan 2025 – Jan 2026 ### Head of Design @ Mixhalo Jan 2023 – Jan 2025 | San Francisco Bay Area Led creative strategy for breakthrough event technology that delivered broadcast-quality audio directly to attendees' devices and leveraged AI for seamless multilingual interpretation. ### Director of Design @ Flymachine Jan 2020 – Jan 2023 | San Francisco Bay Area Recruited and guided the design and research team in the discovery, design, validation, implementation, and testing of world-class experiences that spanned from consumers looking to enjoy live music all the way to artists trying to connect with their fans. ### Principal Product Designer, Growth @ Eventbrite Jan 2019 – Jan 2020 | San Francisco Bay Area ### Senior Product Designer, Music @ Eventbrite Jan 2017 – Jan 2020 | San Francisco Bay Area Collaborated with international teams to design Eventbrite Music, transforming a project vision into a fully functional ecosystem that empowered independent music. The platform achieved remarkable success in its first year, onboarding over 1,800 top music promoters and venues across North America and supporting 100,000 events annually, which generated $600 million in gross ticket sales. This work contributed to Eventbrite's growth trajectory, culminating in the company's September 2018 IPO at a valuation of $1.8 billion. ### Lead Product Designer @ Ticketfly Jan 2014 – Jan 2017 | San Francisco Bay Area Led design strategy for a world-class live events platform through its acquisitions by Pandora and Eventbrite. • Established brand identity, visual guidelines, and design strategy across all product teams • Designed human-centered experiences for desktop and mobile that advanced the company's product vision • Mentored design team and fostered cross-functional collaboration between design, engineering, and strategy • Spearheaded industry-leading reserved seating product that differentiated Ticketfly in a competitive market and drove sales growth • Championed user-centric design decisions while partnering closely with strategists and engineers ### Design Advisor @ Pantry Jan 2014 – Jan 2017 | San Francisco Bay Area ### Lead Product Designer @ Integrated Plasmonics Corporation Jan 2014 – Jan 2014 | San Francisco Bay Area Lead the design process and production of the self-quantification experience Ladybug Health (iOS and Android) • Set the brand, visual guidelines, and design direction direction • Created user experiences that clearly communicated the UX strategy of a human-centered app • Responsible for pixel-perfect visual appearance and design style • Worked closely with strategists, scientists, and engineers while advocating the best design for the end-user throughout all phases of the project: from concept to development ### Senior Interactive Designer @ Bleu Marketing Solutions Jan 2009 – Jan 2014 | San Francisco Bay Area Led team of designers in the concept, design, and production of interactive branded experiences, rich internet applications, and traditional advertising for HP, Intel, Cisco, Xerox, and Google. • Worked with associate creative director and creative director in the conceptualization of ideas • Presented wireframes/concepts, user experiences, and interaction experiences to stakeholders • Worked with product managers and studio manager to define scope and phasing of project timelines • Worked with interactive designers and production artists to ensure that design and art is following high design standards and brand guidelines • Used appropriate software to create professional-quality, well-designed deliverables • Told a joke or two ### Founder @ Venestudio Jan 2007 – Jan 2009 Helped brands attract and engage in a moving digital word. Conceptualized ideas for a wide array of clients including Warner Bros, SIGG and MTV. • Worked with world-class clients to create interactive branded experiences • Created innovative designs featured in worldwide media such as British Airways, Mashable and Yahoo ### Interactive Designer @ KPV Communications Jan 2004 – Jan 2009 Led the concept, design and development of interactive experiences and traditional advertising for Stratosphere Las Vegas, City Center Las Vegas and the Howard Hughes Corporation. • Worked with lead creatives in the conceptualization of ideas and development of campaigns • Analyzed project requirements, developed strategies and schedules • Created high fidelity wireframes, design guidelines and led design team in the production of interactive experiences ## Education ### Web Design & New Media Academy of Art University ### Visual Interface Design Cooper Professional Education ### Design Leadership Cooper Professional Education ### Digital Graphic Design New York University ## Contact & Social - LinkedIn: https://linkedin.com/in/yrvingtorrealba - Portfolio: http://yrving.com --- Source: https://flows.cv/yrving JSON Resume: https://flows.cv/yrving/resume.json Last updated: 2026-04-13