# Yu L. > Sr. Product Designer at Silicon Valley Bank Location: Milpitas, California, United States Profile: https://flows.cv/yu At Silicon Valley Bank, my role as Senior Product Designer centers around crafting digital experiences that resonate with clients, enhancing engagement and satisfaction. With a deep understanding of user flows and interaction design, I've contributed to a dashboard that revolutionized Loan servicing and Loan Advance request processing, anticipating a greater increase in efficiency. Leveraging GenAI in UX design for streamlining, repetitive tasks and fostering creativity. By integrating GenAI into the product development design workflow, aim to enhance productivity, and drive innovation, creating more impactful user experiences. Beyond my professional endeavors, I serve as Vice President of the Hillcrest Villas Home Association, where I've successfully led the HOA board election campaign, fostering community involvement and ensuring adherence to ethical standards. This dual expertise in user experience design and community leadership defines my approach to creating solutions that are both innovative and grounded in user needs. ## Work Experience ### Vice President of Homeowners Association - Volunteer @ Hillcrest Villas Home Association Jan 2024 – Present ### Sr. Product Designer @ Silicon Valley Bank Jan 2020 – Present | Santa Clara, California, United States Leading and building SVB Go Loans end to end user experience ### Volunteer in 2024 HOA Board Election Campaign @ Unknown Jan 2023 – Jan 2024 - Led the 2024 HOA board election campaign by defining the goal and vision - Participated and led a group of volunteers in door-to-door canvassing efforts, engaging with homeowners to discuss the election and the candidates' platform - Led and assisted in organizing campaign events to facilitate meaningful interactions between candidates and residents, such as meet-and-greets, and potluck. - Managed the campaign's online presence and fostering a sense of engagement and involvement from residents via multiple social media - Collaborated with other volunteers, delegating tasks, and providing design and content support to the campaign - Upheld ethical standards and compliance regulations throughout the campaign. ### Product Designer - QuickBooks Payments & Capital @ Intuit Jan 2017 – Jan 2020 | Mountain View, California ### User Experience Designer - mobile @ realtor.com Jan 2016 – Jan 2017 | Santa Clara, California ### UI/UX Designer @ Hortonworks Jan 2015 – Jan 2016 | Santa Clara Impact: • Partnered with an external agency and art director to develop the overall strategist for hortonworks.com. Increased the traffic by 20% and reduced the care call volume by 28% • In collaboration with the product development team and art director designed and launched the new corporate branding to employees worldwide in 2016 Responsibilities: • Designed low/high-fidelity user center wireframes, prototypes, and user testing for the responsive website • Defined and delivered long-term user experience strategies for Big Data Scorecard survey and Find a Partner searching filter • Owned responsive email design and HTML code framework. Gauged the usability of a new and existing templates and ensured a consistent and cohesive experience across the platform • Conceptualized and designed UI elements for HORTONWORKS DATAFLOW (HDFTM) user interface • Proposed and drove a new UX/UI design process for the creative design department, and kept the new design trend updated to every team member • Designed and created electronic communication templates and promotion ads to support all Ads. • Created and developed all company online and offline logo system and icon system for the print products, web media ### Web Designer / Web Developer @ Freelance Jan 2013 – Jan 2015 | United States • Conceptualized and produced the interactive web design for local small businesses • Created banner ads and visual identities • Improved online presence on classified advertisements website through Craigslist, Pinterest, eBay, and etc • Designed promotional materials, presentations, and print materials for marketing campaigns • Designed layout of magazine pages, ads, brochures, flyers, presentations, and marketing collateral for multiple clients ### Graphic Design Intern @ AnewAmerica Community Corporation Jan 2014 – Jan 2014 | San Jose Impact: Became the first designer in the whole organization to initiate the design system approach across platforms. Created intuitive web experience to support thousand of small businesses' growth journeys. Responsibilities: • Designed and improved online and offline brand presence to supported local small business growth and annual AnewAmerica Micro-business Expo • Managed corporate branding guidelines as well as design assets library ### Graphic Designer @ Pan Hollywood Media Int'l Inc. Jan 2012 – Jan 2013 | Los Angeles, CA • Created online and offline advertisement to promote Eason Chan’s world tour • Designed posters, advertising materials, brochures, and backstage passes to promote Guo Degang’s talk show at San Jose State University • Designed media content management and editing in typefaces and photography ### NPU Admissions Office Assistant @ Northwestern Polytechnic University Jan 2010 – Jan 2012 | Fremont • Took, cropped, retouched, and printed out the photos for a student ID card. Software: Photoshop • Managed the day-to-day calendar for the office's senior directors. • Received and screened a high volume of internal and external communications, including both email and mail. • Managed the receptionist area, including greeting visitors and responding to telephone and in-person requests for information. • Created and maintained spreadsheets using advanced Excel functions and calculations to develop reports and lists. ### Calculus Teaching Assistant @ Northwestern Polytechnic University Jan 2009 – Jan 2012 | Fremont • Maintained regularly-scheduled office hours to advise and assist students. • Lectured on TA section. • Held office hours to support students in mastering material. • Challenged and motivated students through in-depth lectures and discussions. ## Education ### Bachelor's degree in Computer Science San Francisco Bay University ### Graphic and Interactive Design Certificate in Graphic and Interactive Design De Anza College ### Computer Application Technology Guilin University of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/yulin1 --- Source: https://flows.cv/yu JSON Resume: https://flows.cv/yu/resume.json Last updated: 2026-02-23