• Responsible for enhancing the efficiency and effectiveness of operational tools.

• Increased AM workbench adoption: Conducted user research to identify opportunities, leading to a 5% adoption increase through the integration of a campaign info widget.

• Led 2024 SEA user Research: Directed research initiatives to understand AM workflow pain points, identifying key opportunities for 2025 in alignment with stakeholder needs.

Core member of the Origin Design 3.0 founding team, built and maintained the design system used by over 200 designers daily.

Led the development of the color palette, finding patterns to facilitate future color expansion and ensure consistent contrast requirements.

Led the design of data visualization library, providing responsive chart components to improve designer efficiency.

• Lead the design of the primary revenue-generating feature for the business.

• Empower everyone to publish, share apps with the world by designing the hustle free publish as a web app feature.

• Increase the new user activation and retention by optimizing the onboarding flow.

• Explore the new product direction through interviews to uncover insights and test early concepts.

• Redesign the website that increased the international student application by 10%.

• Newsletter design attracts 5% more students to signup for studying aboard programs.

Internal food delivery app redesign improved work efficiency.