Gather requirements from shareholders, and translate quantitative & qualitative insights into design decisions.

Develop and iterate on user flows, wireframes, prototypes, and UI designs.

Lead and conduct user research and competitive analysis to gain insights into user behaviors and market trends.

Collaborate with engineers, project manager, and SVP of e-commerce to plan roadmaps and define product requirements.

Maintain and update website style guide in Figma and code to ensure product-wide visual consistency. Built the email style guide from scratch.

Provide detailed UI/UX feedback to engineers on Github to ensure successful implementation of designs and compliance with WCAG 2.0.

Collaborated with product manager, designers, and engineers to define 20+ product features for an e-learning website.

Designed user flows, wireframes, interfaces, and interactive prototypes for desktop and mobile devices within tight timeframes, contributing to more than 60% of the website's design.

Built and maintained a style guide that largely increased the design team’s productivity and improved cross-team communication.

Conducted Eye Movement experiments for visual cognition and attention studies and performed data processing on software.

Studied the basics of visual perception, attention, and working memory to understand user behaviors.