Manage and optimize $12K+/month in B2B media spend across 10+ healthcare verticals, continuously refining account structure, bidding strategies, and messaging to improve efficiency and performance.

Own end-to-end campaign strategy, execution, and optimization—conducting deep keyword, audience, and intent research to prioritize lead quality over volume, driving a 30% lift in qualified pipeline.

Lead B2B digital advertising and lead generation programs for health tech, healthcare, and life sciences clients across Google Ads, LinkedIn Ads, and programmatic channels, with a focus on high-intent, niche healthcare decision-makers.

Partner closely with analytics, SEO, design, and account teams to integrate SEO/SEM strategies, develop platform-optimized creative, and translate performance data into clear, actionable insights for clients.

Track, analyze, and report on core performance metrics (CPL, MQL quality, conversion rates, pipeline impact), delivering data-driven recommendations to stakeholders and clients.

Leading a $45K+ monthly multi-platform media budget across Google Search, Display, YouTube, and Bing to drive donor acquisition and retention for one of the nation’s largest nonprofit blood service organizations.

Developed and executed a comprehensive paid search strategy that generated 3M+ impressions, 137K+ clicks, and 16K+ conversions within the first month, significantly increasing donor sign-ups while lowering acquisition costs.

Implementing GA4, GTM, and A/B testing frameworks to continuously optimize ad copy, keyword strategy, bidding models, and landing page UX—resulting in a 6.8x increase in weekly clicks, 78% reduction in CPC, and cost-per-conversion under $5.

Collaborating with analytics and creative teams to build real-time dashboards and actionable insights that improve targeting precision, campaign scalability, and ROI across donor markets.

Developing and implementing full-funnel talent acquisition strategies by leveraging Airtable, Google Sheets, and the Scholars ATS to unify data from Talent Acquisition and HR teams—resulting in a 25% improvement in pipeline efficiency and enabling faster tracking of key metrics such as CAC, speed-to-hire, and conversion rates.

Leading content planning and marketing strategy across platforms like Webflow, LinkedIn, and Mailchimp to promote the Scholars program, growing organic engagement by 30% and expanding iMerit’s visibility among 10+ global universities and academic communities.

Collaborating with cross-functional stakeholders in Marketing, Product, and Talent to optimize paid media experiments across Google Ads and LinkedIn Ads, while actively A/B testing creative variations and targeting strategies—reducing CPC by 20% and improving candidate quality and lead-to-conversion ratios.

Leveraged tools like Google Ads and Google Analytics to optimize digital marketing campaigns, achieving a 40% increase in website traffic and a 7% rise in click-through rates. Strategic adjustments in ad targeting and bid management contributed to a 52.12% average increase in impressions, significantly enhancing brand visibility.

Implemented advanced SEO practices, including backlink acquisition and content optimization, using tools like SEMrush and Ahrefs. These efforts led to a 15% improvement in organic search performance, increased domain authority, and sustainable growth in search engine rankings.

Successfully managed a $2,000 monthly digital marketing budget, ensuring strategic allocation to maximize return on investment. Prioritized cost-effective solutions, such as high-impact backlinks and targeted ad campaigns, to achieve measurable business goals.

Utilized Tableau and Google Analytics to design detailed performance reports, providing actionable insights into campaign effectiveness. Evaluated backlink quality and campaign trends to shape data-driven strategies, aligning efforts with 2025 growth objectives.

Contributed to the development of future-focused marketing plans, incorporating AI-powered tools and predictive analytics to refine targeting and performance tracking. Recommended expanding high-authority backlink strategies and enhancing technical SEO to support long-term organizational objectives.

• Collaborated closely with the Professor of Marketing Principles and Digital Marketing to facilitate coursework, including organizing and leading sessions, providing instructional support, and managing logistics for Research Lab Week.

• Offered comprehensive research support by proficiently gathering and meticulously analyzing data, conducting literature reviews, and synthesizing relevant information to contribute to the research development of academic materials and scholarly projects within marketing principles and digital marketing.

• Demonstrated meticulous attention to detail and adherence to academic standards by efficiently grading exams and case studies for the Digital Marketing course, providing constructive feedback to students to enhance their understanding and performance in the subject matter.