# Yug Raithatha > Building Full-Funnel Growth Engines | Performance & Growth Marketer | Paid Media, Analytics, AI Automation Location: Jersey City, New Jersey, United States Profile: https://flows.cv/yugraithatha I build full-funnel growth engines that turn attention into revenue. I’m a performance and growth marketer with hands-on experience designing, launching, and scaling paid acquisition and demand generation systems across B2B SaaS, health tech, AI platforms, and nonprofit organizations. My work sits at the intersection of paid media, analytics, experimentation, and automation, with a focus on building systems that scale—not one-off campaigns. I’ve managed $80K+/month budgets across Google Search, YouTube, Display, Bing, Meta, and LinkedIn, driving millions of impressions, tens of thousands of conversions, and sustained improvements in CAC, CPC, and pipeline efficiency. I specialize in end-to-end funnel optimization—from ICP and intent-based targeting to landing page CRO, attribution, and lifecycle performance. Beyond execution, I design AI-enabled and automated growth workflows using tools like GA4, GTM, CRM systems, Airtable, Zapier, and enrichment platforms to improve lead quality, speed-to-lead, and reporting clarity. I’m deeply data-driven, comfortable working with dashboards, experimentation frameworks, and attribution models to turn insight into action. What I’m known for: • Building scalable paid acquisition engines • Turning messy funnels into measurable systems • Blending analytics, experimentation, and AI automation • Owning outcomes, not just channels I enjoy working with teams that value speed, clarity, and experimentation—and I’m especially excited by products solving meaningful problems at scale. ## Work Experience ### B2B Paid Ads Manager @ KNB Communications Jan 2025 – Present Manage and optimize $12K+/month in B2B media spend across 10+ healthcare verticals, continuously refining account structure, bidding strategies, and messaging to improve efficiency and performance. Own end-to-end campaign strategy, execution, and optimization—conducting deep keyword, audience, and intent research to prioritize lead quality over volume, driving a 30% lift in qualified pipeline. Lead B2B digital advertising and lead generation programs for health tech, healthcare, and life sciences clients across Google Ads, LinkedIn Ads, and programmatic channels, with a focus on high-intent, niche healthcare decision-makers. Partner closely with analytics, SEO, design, and account teams to integrate SEO/SEM strategies, develop platform-optimized creative, and translate performance data into clear, actionable insights for clients. Track, analyze, and report on core performance metrics (CPL, MQL quality, conversion rates, pipeline impact), delivering data-driven recommendations to stakeholders and clients. ### Performance Marketing Consultant @ New York Blood Center Jan 2025 – Present Leading a $45K+ monthly multi-platform media budget across Google Search, Display, YouTube, and Bing to drive donor acquisition and retention for one of the nation’s largest nonprofit blood service organizations. Developed and executed a comprehensive paid search strategy that generated 3M+ impressions, 137K+ clicks, and 16K+ conversions within the first month, significantly increasing donor sign-ups while lowering acquisition costs. Implementing GA4, GTM, and A/B testing frameworks to continuously optimize ad copy, keyword strategy, bidding models, and landing page UX—resulting in a 6.8x increase in weekly clicks, 78% reduction in CPC, and cost-per-conversion under $5. Collaborating with analytics and creative teams to build real-time dashboards and actionable insights that improve targeting precision, campaign scalability, and ROI across donor markets. ### Growth Marketing Specialist @ iMerit Technology Jan 2025 – Jan 2025 Developing and implementing full-funnel talent acquisition strategies by leveraging Airtable, Google Sheets, and the Scholars ATS to unify data from Talent Acquisition and HR teams—resulting in a 25% improvement in pipeline efficiency and enabling faster tracking of key metrics such as CAC, speed-to-hire, and conversion rates. Leading content planning and marketing strategy across platforms like Webflow, LinkedIn, and Mailchimp to promote the Scholars program, growing organic engagement by 30% and expanding iMerit’s visibility among 10+ global universities and academic communities. Collaborating with cross-functional stakeholders in Marketing, Product, and Talent to optimize paid media experiments across Google Ads and LinkedIn Ads, while actively A/B testing creative variations and targeting strategies—reducing CPC by 20% and improving candidate quality and lead-to-conversion ratios. ### Digital Marketing Analyst Intern @ Sky IT Group Jan 2024 – Jan 2024 | New York City Metropolitan Area Leveraged tools like Google Ads and Google Analytics to optimize digital marketing campaigns, achieving a 40% increase in website traffic and a 7% rise in click-through rates. Strategic adjustments in ad targeting and bid management contributed to a 52.12% average increase in impressions, significantly enhancing brand visibility. Implemented advanced SEO practices, including backlink acquisition and content optimization, using tools like SEMrush and Ahrefs. These efforts led to a 15% improvement in organic search performance, increased domain authority, and sustainable growth in search engine rankings. Successfully managed a $2,000 monthly digital marketing budget, ensuring strategic allocation to maximize return on investment. Prioritized cost-effective solutions, such as high-impact backlinks and targeted ad campaigns, to achieve measurable business goals. Utilized Tableau and Google Analytics to design detailed performance reports, providing actionable insights into campaign effectiveness. Evaluated backlink quality and campaign trends to shape data-driven strategies, aligning efforts with 2025 growth objectives. Contributed to the development of future-focused marketing plans, incorporating AI-powered tools and predictive analytics to refine targeting and performance tracking. Recommended expanding high-authority backlink strategies and enhancing technical SEO to support long-term organizational objectives. ### Graduate Research And Teaching Assistant @ Fordham Gabelli School of Business Jan 2023 – Jan 2024 | New York, United States • Collaborated closely with the Professor of Marketing Principles and Digital Marketing to facilitate coursework, including organizing and leading sessions, providing instructional support, and managing logistics for Research Lab Week. • Offered comprehensive research support by proficiently gathering and meticulously analyzing data, conducting literature reviews, and synthesizing relevant information to contribute to the research development of academic materials and scholarly projects within marketing principles and digital marketing. • Demonstrated meticulous attention to detail and adherence to academic standards by efficiently grading exams and case studies for the Digital Marketing course, providing constructive feedback to students to enhance their understanding and performance in the subject matter. ### SEO & Content Marketing Coordinator @ The Garnette Report Jan 2024 – Jan 2024 • Orchestrated two online campaigns for TGR's original content on social media platforms through multiple stories and posts, driving direct traffic of 2,800 users to the website and tracking user engagement with Google Analytics 4. • Optimized over 100 articles on the website, leading to an 87% increase in organic traffic and a 10% improvement in average session duration using WordPress. ### Growth Marketing Strategist @ Mailmodo Jan 2023 – Jan 2023 • Generated over 50 SEO-optimized pages and developed content for 30+ pages to enhance website optimization, increase signups, and build 100+ backlinks through cold emailing and link exchanges with 1000+ companies. • Collaborated on 3 impactful SEO projects, deploying over 700 pages and driving substantial traffic. Curated AI-driven marketer tools, yielding 6500+ user sessions, 60+ signups, and 20+ demos booked. • Worked cross-functionally with Content Marketing and Sales teams on six projects, including competitor pages, AI email marketing, software listings, 21-day Email Marketing Challenge, email flows of industries, and competitor pricing pages. ### Team Leader - Global Partnerships Strategist @ AIESEC Jan 2021 – Jan 2022 | Ahmedabad, Gujarat, India • Established and nurtured 10+ global partnerships for the Outgoing Global Teacher programs at AIESEC Ahmedabad, expanding the program's international reach while leading a team of 3 members. • Guided market research and informed strategic planning for program growth, successfully implementing 4+ events and campaigns, which resulted in a 30% increase in signups. ### Brand Marketing Strategist/Analyst @ AIESEC Jan 2021 – Jan 2022 • Crafted over 20 visual assets for internal communication, disseminating content across various channels and reaching 3,000+ members, contributing to a 48% increase in engagement across 5+ impactful campaigns. • Organized social media frameworks, analyzed LinkedIn metrics, and delivered 3 marketing campaigns focused on client generation, effectively leading a team of 5 members. ### Team Leader - Brand Marketing Specialist @ AIESEC Jan 2021 – Jan 2021 | Ahmadabad, Gujarat, India • Managed a team of 3 members to strengthen AIESEC's brand through marketing campaigns, events, webinars, and workshops, generating client signups on LinkedIn and establishing 3 new client relationships. • Designed and executed 5 campaigns supporting the LGBTQ community, promoting awareness of student exchange programs, and addressing mental health, contributing to 500+ sign-ups for exchange programs. ### Sales and Partnerships Marketing Manager @ AIESEC Jan 2020 – Jan 2021 • Handled a project called the Gujarat Siksha Fund with a team of 15 people; the goal was to teach 1000+ less privileged kids about Sustainable Development Goals through self-created educational modules. • Hosted 2 fundraising events, Gala Night and Cyclothon, raising approximately $5000, and Generated 6 partnerships for brand presence and bike cycles for Cyclothon. ### Delegate Experience and Event Marketing Manager @ AIESEC Jan 2020 – Jan 2021 • Spearheaded Delegate Experience for the HR Summit, attracting HR professionals from industry giants such as Adobe, TSC, and leading tech firms, resulting in a notable attendance of 100+ delegates. • Established an enriching learning space focused on the future of technology, facilitating engagement and knowledge sharing, leading to a 25% increase in participant satisfaction. ### Global LinkedIn Manager @ AIESEC in Latvia Jan 2021 – Jan 2021 • Organized Social Media Framework, analyzed LinkedIn metrics, and curated 3+ marketing campaigns revolving around Brand Awareness, Client Generation, and International Exposure, increasing engagement by 38%. • Collaborated with a diverse team of 10 people from Turkey, Ghana, and Latvia to ensure effective market engagement, fostering cross-cultural communication and teamwork. ## Education ### Master's degree in Marketing Intelligence Fordham Gabelli School of Business ### Bachelor of Engineering - BE in Information Technology Gujarat Technological University (GTU) ## Contact & Social - LinkedIn: https://linkedin.com/in/yug-raithatha - Portfolio: https://beyondprompts.weebly.com/ --- Source: https://flows.cv/yugraithatha JSON Resume: https://flows.cv/yugraithatha/resume.json Last updated: 2026-04-17