# Yuhan (Dina) Yang > MA at UC Berkeley School of Education | Digital Marketer and Educator | Organic and Paid Media | Higher Education Location: Berkeley, California, United States Profile: https://flows.cv/yuhandinayang An aspiring educator specializing in higher education and learning design, dedicated to leveraging technology to create engaging and impactful teaching and learning reforms. A passionate marketing professional with experience working with clients across multiple industries, including consumer electronics, finance, automotive, home appliances, and the lottery industry. Skilled in capturing customer attention and driving retention by executing digital marketing strategies across diverse platforms and medium (social, display, programmatic, OOH, etc.). ## Work Experience ### Graduate Student Instructor @ University of California, Berkeley, School of Education Jan 2026 – Present | Berkeley, California, United States Graduate Student Instructor: Dr. Christyna Serrano; EDUC W190, Berkeley Changemaker: Critical Studies in Education Graduate Course Assitant: Professor Glynda Hull; EDUC W140, The Art of Making Meaning: Educational Perspectives on Literacy and Learning in a Global World ### Educational Consultant @ China New Higher Education Group Jan 2025 – Present Learning & Teaching Department Branding Department ### Managing Assistant @ China New Higher Education Group Jan 2024 – Jan 2025 | Beijing, China Learning & Teaching Department ### Teaching Assistant @ Xi'an Jiaotong-Liverpool University Jan 2024 – Jan 2025 | Suzhou Assisted with the operation and optimization of LIFO01, a transitional education course serving over 5,000 undergraduate students. ### Account Executive @ BlueFocus Jan 2023 – Jan 2024 | Beijing, China Clients: OnePlus, Sungrow, realme, TCL • Developed media strategies for product launches in 10+ European countries, fueling top Chinese 3C brands by capturing industry trends, and consumer insights. • Built and launched 100+ campaigns across all major digital platforms (Meta, TikTok, YouTube, SnapChat, X, DV360, TTD, Reddit, Google Ad). • Analyzed and optimized clients' campaigns regularly to utilize budget efficiently and maximize ROI. ### Social Coordinator @ Cossette Media Jan 2022 – Jan 2023 | Toronto, Ontario, Canada Clients: SunLife, BCLC, Aviva, Woodbine, Canada Post ### Marketing Intern @ Three Ships Beauty Jan 2021 – Jan 2021 | Toronto, Ontario, Canada • Assisted in content calendar development, such as drafting captions, ideating creative content, and monitoring trends. • Produced 50+ content, including IG stories, infographic posts, IG reels, TikTok videos, to increase social impression. • Managed the Instagram community by interacting with customers and influencers in comments and tagged posts. • Wrote 4+ brand-focused SEO optimized blogs and published them via Shopify to drive organic site traffic. ### Brand Marketing Intern @ KORRES Jan 2021 – Jan 2021 | New York, United States • Sourced 100+ wellness and skincare micro-and macro-influencers with high engagement rates for the new launch. • Provided weekly TikTok trend report by monitoring daily trends and competitors’ content on the platform. • Generated 2+ video ideas each week and created 10+ TikTok videos that showcase product benefits, brand heritage, and users’ feedback while utilizing trending hashtags, sounds, and effects. ### Digital Marketing Intern @ FEMI AINA NEW YORK Jan 2020 – Jan 2021 | New York, United States • Increased following, content reach, and user engagement by more than 200% through building a social media posting schedule, pitching and creating new content, writing compelling post captions, and maintaining consistent branding on Pinterest, Facebook, Twitter, and Instagram. • Assisted in running marketing campaigns using Facebook Ad Manager, and Google Adword. ### Contributing Writer @ ROOSTERGNN Global News Network Jan 2020 – Jan 2020 | Madrid, Community of Madrid, Spain • Pitched 15+ article ideas relating to fashion and beauty that incorporated recent trends and contemporary styles. ### Product Design and Development Intern @ Tencent Jan 2019 – Jan 2019 | Beijing City, China • Created possible user interface designs on MoDao and Axure for the company’s new developing applets. • Selected and posted information on tourist attractions, transportations, and hotels for different cities in the news feed of existing applets. • Researched visa and passport application numbers and analyzed applicants’ feedback on the process to formulate and propose features for the client’s new applet. ## Education ### Master of Arts - MA in Learning Sciences and Human Development University of California, Berkeley, School of Education ### Bachelor of Business Administration - BBA in Business Administration and Management, General Questrom School of Business, Boston University ### Mulgrave School, the International School of Vancouver ### Summer Program - Entrepreneurship and Innovation: New Product Development Columbia University ## Contact & Social - LinkedIn: https://linkedin.com/in/dinayhyang --- Source: https://flows.cv/yuhandinayang JSON Resume: https://flows.cv/yuhandinayang/resume.json Last updated: 2026-04-13