Drive AI/LLM/ML experience strategy, including global intelligent search, chatbot, AI agent, and insights workflows.

Create scalable AI design patterns, interaction frameworks, and system behaviors to ensure consistent intelligent interactions across products.

Partner with cross functional teams to define AI & LLM requirements, expected behaviors, guardrails, and evaluation frameworks.

Lead end‑to‑end design for enterprise product features such as activity log, action items, scheduler, marketplace, bank transfer platform, and developer tools.

Advance the design system by improving scalability, governance, accessibility, and cross‑team adoption.

Co‑lead moderated and unmoderated research and user‑testing initiatives to shape product strategy and validate global client needs.

Designed a new fungicide‑timing tool that helped growers scout effectively, resulting in 44 growers and 8 retailers joining post‑launch.

Improved data‑sharing and onboarding flows for the AAR project, driving a 35–80% increase in engagement and 117% growth in farmer adoption.

Conducted user research and moderated usability testing with farmers and advisors, evangelizing insights across product and engineering.

Redesigned onboarding, reducing friction and increasing completion rates by 10%.

Simplified home experience to improve quiz‑taking and job search, driving 120% increase in quiz completions and 19.94% increase in job searches.

Owned end‑to‑end design from wireframes to high‑fidelity UI and interaction design.

Collaborate with marketing to ensure Good&Co’s brand voice is consistent across all materials, creating both print and digital assets (flyers, facebook ads, email templates, web landing pages, etc).