As a key contributor to the Operation Design System, I conducted audits and user studies, adopted the Atomic Design approach to define the UI foundation, designed components, created style guides and patterns, and set up Data-visualization.
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Over 6 months, I delivered 5 sets of tokens, 49 components, and 6 patterns; I collaborated with the developer team and created a component library in React. The new Design System was adopted by 12 apps across 7 teams. I supported multiple teams transitioning into the new design system.
As Globality's second founding designer, I led the design of several core product features before and after the product launch, including the "Project Brief Interactive Dialogue" and "Provider Comparison Tool". I initiated a user-centric conceptual redesign of the entire platform, envisioning a future AI-powered product experience.
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Upon taking on a senior role, I led key feature designs, including the "Bidding and Negotiation Tool" that addressed major clients' needs. I led cross-functional initiatives, including the "Platform Landing Pages Restructure," to improve UX and up-level platform-wide capabilities.
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As the lead designer, I created the organization's Design System from scratch. I designed UI assets and patterns, and built a React component library with the development team.
As the sole designer and researcher on the "Blackout" team, I worked closely with operators to improve existing apps prior to the "YouTube TV" launch.
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I streamlined workflows, updated interfaces, and validated updates with the operations team and developers. The finished product led to an increase in the number of live programs manageable by an operator from 10 to 16, and a 20% reduction in human error.
As a multimedia designer at "KTSF", I created broadcast assets, including graphic designs, motion graphics, video editing, and website designs. I contributed to the successful organizational rebranding.
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As a Studio Director, I directed the live Evening News and Talk Show programs with outstanding quality.
