• Designed the onboarding experience for an AI video platform, enhancing user engagement.

• Simplified complex AI workflows into intuitive user flows, improving creator interactions.

• Collaborated with PMs and engineers to create scalable UX solutions for fast-iterating features.

Designed a referral code page for new user onboarding, leading to an 18% increase in customer retention. Redesigned the course registration page for the Mama Land mobile app's design system.

Led the design of a 0-1 culture-sharing app for second-language learners, focused on slang and cultural nuances. Developed a comprehensive design system to enhance usability across the platform.

Conducted 15 interviews and heuristic evaluations to enhance accessibility for the Natural Gas Emergency VR Training System, improving accessibility using WCAG(Web Content Accessibility Guidelines) standards.

Collaborated with the cross-functional team to design the IBOT healthcare robot system, resulting in a 28% increase in Net Promoter Score (NPS).

Led the design team to create the Healthloop telemedicine app for chronic disease patients, conducting user research with a focus group of five, producing 40+ wireframes and prototypes, and developing a design system with over 60 elements.