[ www.xing-yujia.com ] UI&UX designer, Graphic Designer
Experience
2021 — Now
2021 — Now
San Francisco Bay Area
2015 — 2021
2015 — 2021
San Francisco Bay Area
• Design concepts for the platform that are usable, beautiful, and marketable.
• Work collaboratively with clients, responding to project requests and ensuring timely delivery and adherence to deadlines and style.
• Generate clear ideas, concepts, wireframes, and designs for creative assets from beginning to end and maintain a consistent, integrated brand expression, perception, and user experience.
• Refine images, icons, illustrations, fonts, typography, grid systems, layouts, and other
elements of design.
• Develop visual systems, guidelines, and best practices to articulate market branding should
look and feel.
• Ability to provide multiple creative solutions to a given design challenge from clients.
• Stay up-to-date with the latest standards, changes, and trends in the visual design field as well as design technologies and tools.
2021 — 2021
2021 — 2021
Sunnyvale, California, United States
• Create the visual language strategy (brand applications, visual design specs, information design, color system, typographic rules, grid systems, and other visual assets) for diverse projects that support the brand strategy and user goals.
• Provide graphics support ensuring consistency and quality across product types.
• Deliver over 50 varieties of design outputs and product photography for
e-commerce websites.
• Communicate design decisions in a clear and compelling way and advocate ideas through creativity and innovation.
2020 — 2020
Silicon Valley, California, United States
• Conceptualize, execute, and deliver design assets (social media, infographics, presentation, testimonials).
• Flexible problem-solver, able to adapt to changing circumstances and needs.
• Highly organized with the ability to successfully run multiple projects simultaneously.
• Excellent teamwork to engage productively with other design professionals.
• Working with clients to identify needs and present solutions.
2018 — 2019
Cupertino, California, United States
• Working closely with the studio to create beautiful on-brand marketing assets for digital formats: emails, ads, social posts, and print formats: direct mailers, catalogs.
• Confidently presenting design ideas and recommendations to the team. Explain how project objectives are being met through the designs and provide suggestions to better address the goals when needed.
• Define and reinvented visual language across products to ensure the integrity from production
to the final product.
• Responsive to feedback and able to iterate quickly and develop creative solutions from user’s needs.
• Incorporate customer feedback, technical constraints, and usability findings into design curriculums, social media content, and marketing content.
• Understand business requirements and the voice of customers.
• Maximize customer flow by 85% for classes and seasonal camps with digital marketing.
• Develop interactive and unique course plans to meet the academic, creative, intellectual, and social needs of students from 4–18.
• Monitor the workplace to ensure optimal experiences for teachers and students.
• Creates solid, trusting working relationships with cross-functional teams and management.
Education
Mission College
Associate of Science - AS
Academy of Art University
BFA
FIDM