# Yuri Lence > Designing AI agent experiences at scale | Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/yurilence Hands-on design leader and builder driving AI and growth systems from zero to scale. At Meta, I was a founding designer on Business AI Agent, shaping the product from early vision through multiple pivots into turnkey sales agents for 200M businesses. I worked across both sides of the system: business configuration including IA, skills, instructions and controls, and consumer-facing AI conversations across Meta apps and third-party websites. My scope included defining core design frameworks, driving user research and partnering directly with ML teams to shape agent behavior translating model capabilities into real-world conversational systems that businesses could trust and control. Previously, I led several key design initatives across Business Messaging Ads, Meta's fastest-growing revenue line generating over $10B in ARR. I designed across 15 ad formats on Facebook and Instagram, optimizing entry points, post-click conversion and cross-platform consistency. Earlier, I was a founding designer at Opendoor (pre-IPO, 3x DAU growth) and Open Listings (YC, acquired by Opendoor, $1B in home closings), and co-founded a venture-backed pet wearable startup where I led product and design through funding and first users. I focus on designing systems, building behavioral frameworks, monetization loops, and invisible interaction patterns that drive consumer engagement and delight. ## Work Experience ### Staff Product Designer - AI Agents & Business Messaging @ Meta Jan 2020 – Present | Menlo Park, California • Founding designer on Meta's Business AI Agent team, contributing to the product vision that was greenlit by company leadership and grew into its own organization. Designed key surfaces across the agent experience including business onboarding and setup, agent skill configuration and instruction authoring, the sandbox testing environment, and the pivot from general-purpose agent to Sales Concierge format. •Worked at the intersection of product design and AI model behavior collaborating closely with ML engineers to contribute to behavioral guidelines, participate in evaluation workflows, and designed the orchestration layer that gives businesses granular control over agent capabilities • Supported a rapid AI research initiative as design STO, helping teams prototype concepts, define research questions, and run unmoderated studies with 2,000+ users every two weeks creating a continuous signal pipeline that informed product prioritization across Business AI. •Designed consumer-facing agent experiences across multiple surfaces: the in-chat agent interaction on Messenger and Instagram, the website plugin widget with agentic navigation and checkout support, and the E2E continuity vision across ads and web agentic experience. •Drove performance improvements for Business Messaging Ads ($10B ARR), designing entry points, post-click experiences, and conversion flows across Facebook and Instagram. Systematized 20+ ad formats for cross-platform consistency. Partnered with PM to build team strategy from the ground up, securing buy-in from Instagram teams through internal review processes despite operating outside the IG organization. •Served as design system STO for Messenger Business Messaging, supporting 20+ designers by unblocking design reviews, introducing new patterns and components, and helping resolve 50+ product and design review blockers. ### Lead Product Designer - Homebuying Experience (IPO) @ Opendoor Jan 2018 – Jan 2020 | Greater Los Angeles Area • Led the Shopping Experience vision and launched four new product surfaces, resulting in a 3× increase in daily active users and an 89% lift in tour scheduling. • Developed a cross-office design system that aligned patterns between LA and SF teams and accelerated engineering + design throughput. • Increased offer-submission rates by 120% and raised NPS by 12 points through targeted UX improvements. • Led research across six major initiatives, translating insights into product strategy and experience enhancements. • Participated in hiring and candidate evaluation, helping expand the design team with two new members. ### Founding Product Designer - Homebuying Experience (Acquired by Opendoor) @ Open Listings Jan 2018 – Jan 2019 | Los Angeles, California • Served as the founding designer for Open Listings, driving the product vision across web, iOS, and Android, contributing to $1B in home closings within a year and the company’s acquisition by Opendoor. • Built the product’s design system to streamline collaboration and improve delivery speed. • Increased offer-submit conversion by 120% and improved Net Promoter Score by 12 points. • Conducted user research across six initiatives, informing experience improvements and product strategy. • Helped grow the design team by interviewing and evaluating candidates. ### Co-Founder / Head of Product and Design (Exit) @ Moggie Jan 2016 – Jan 2019 | Kyiv, Ukraine Co-founded and led Product/Design for a Ukrainian-Swedish pet wearable venture, orchestrating R&D, marketing, and design to deliver the initial smart collar and mobile app to first users, securing funding and paving the way for acquisition. ### Principal Product Designer @ Ajax Systems Jan 2015 – Jan 2016 | Kyiv City, Ukraine Partnered closely with founders to shape the brand identity, define the core website and product experience, and drive early product vision. Played a strategic role in guiding R&D direction for flagship products, ensuring design principles were deeply embedded into early product decisions and long-term innovation. As the company scaled, I hired and managed the first three designers, establishing early design standards, workflows, and culture. My work bridged brand strategy and user experience, helping lay a cohesive foundation for growth and contributing to the platform securing 150+ vendors within the first two years. ## Education ### Continuing Studies in Leadership by Design: Using Design Thinking to Transform Companies and Careers Stanford University Jan 2020 ## Contact & Social - LinkedIn: https://linkedin.com/in/ylence --- Source: https://flows.cv/yurilence JSON Resume: https://flows.cv/yurilence/resume.json Last updated: 2026-03-25