I lead end-to-end design at Jefit, specializing in optimizing user activation and conversion funnels to drive monetization. By collaborating closely with product, engineering, and data teams, I create user-centered flows that deliver measurable business growth.

Delivered the wireframes and prototypes and conducted 10+ usability testings on clickable prototypes. Managed the design system and library for the product.

Contributed to the overall strategy and decision-making about product direction.

Collaborated with TMMC to define current problems insightfully, understand organization needs, and innovate within technical constraints.

Conducted user research on-site, and interviewed 6+ visitors to gain insights.

Built interactive prototypes and tested them with 20+ visitors.

I managed and scheduled the design of game UI components of Shenwu4, a mobile MMORPG with 166,000 ratings on the app store in China.

Established a continuous user feedback cycle, and consolidated feature requests from live users, enabling requirements loops across the global marketplace to auto-generate follow-up actions to engineering partners.

Collaborated with directors to drive the product strategy, drew insights from data, and developed metrics to back up assumptions and evaluate outcomes.

Developed industrial design projects, visual concepts, and branding. Create visual assets to be used in campaigns, websites, and printed materials.