Overhauled the core food tracking experience in the app, driving a 10% increase in food tracking and a 56% reduction in average tracking time.
•
Improved the tracking experience that led to a 2% increase in member retention and a 50% reduction in customer support inquiries.
•
Spearheaded the design of the onboarding experience for the program simplification rollout, which resulted in a 4.28% increase in activation during the early A/B testing phase.
•
Collaborated with stakeholders throughout the product cycle.
•
Engaged in qualitative and quantitative user testing to validate design hypotheses.
•
Generated design components and variants for the WW Design System.
