Partnered with teams across Ford to apply human-centered design to deliver actionable strategies and product and service opportunities.
Led cross-functional teams through end-to-end design cycles and mentored junior designers and engineers.
Conducted primary and secondary research and created prototypes in a variety of fidelities and media, including vehicle simulators and service pilots.
Designed and piloted a mobile healthcare service offering that enabled rapid deployment of mobile COVID-19 testing units in 2020 and a partnership with Wayne Health to deliver preventive services to underserved communities in Detroit.
Developed a comprehensive UX system and strategy for delivering over-the-air software updates to retail and commercial customers, including fleet-level management of vehicle software.
Identified opportunities for Spin to increase ridership and market share through new form factors, resulting in the launch of the S-300 ebike in 2021.
Designed additional products and services related to AV rideshare, driver assist technology, multisensory vehicle UX, smart home energy services, and urban EV charging.