Directed the marketing and product growth platform, advancing product-led growth through performance optimization, structured experimentation, and scalable architecture. Translated cross-functional growth strategy into high-impact user experiences that improved acquisition, activation, and conversion. Integrated LLM-powered features and agentic workflows to surface actionable insights and enable intelligent self-serve discovery. Built modular, component-based systems enabling rapid iteration and testing, leveraging analytics and behavioral insights to optimize funnels while maintaining performance, accessibility, and release stability at scale.

Designed, developed, launched, and maintained custom websites for a diverse range of clients, utilizing languages like JavaScript, TypeScript, and PHP. Implemented best-practice AEO strategies to boost organic traffic. Led asynchronous project management, ensuring steady progress and transparent communication to deliver successful results.

Independently led the development of modular TypeScript and React/Next.js applications across diverse industries, including finance, healthcare, and e-commerce. Built scalable, composable solutions using APIs, headless CMSs, and clean coding practices aligned with CI/CD lifecycles. Developed custom Salesforce Lightning components and collaborated with cross-functional teams across multiple time zones to deliver performant, maintainable web applications.

Facilitated a program aimed at equipping students with essential web development skills for technical roles. Covered fundamental technologies such as HTML, CSS, JavaScript, jQuery, React, and Node. Integrated agile development, version control, and technical project management practices into the curriculum.

Collaborated with multidisciplinary teams, including designers, UX specialists, and developers. Actively participated in the entire development lifecycle. Successfully integrated APIs, databases, and server-side logic to create robust, scalable web applications and interactive solutions for high-traffic kiosks.