I lead end-to-end product design initiatives that drive measurable business outcomes through user-centered design, cross-functional collaboration, and strategic problem-solving.

Key Contributions & Impact:

Successfully launched multiple high-impact products from concept to delivery, including a company-wide AI initiatives and improving enhanced mobile responsiveness. My work directly improved user engagement metrics, including alert sign-up flow completion rates.

Spearheaded the creation of a modern design system with cohesive, reusable components that standardized design quality across products and empowered design team efficiency.

Led cross-product initiatives including SSO user account creation improvements that reduced support tickets and ensured smooth customer transitions, as validated by stakeholder feedback.

Research & Strategy:

Conducted extensive user research through customer interviews, surveys across multiple applications, and journey mapping to identify pain points and inform product decisions. Translated research insights into actionable design solutions through detailed documentation in Dovetail and other collaborative tools.

Developed future-state product visions and documented current-state experiences across applications to guide strategic roadmap planning.

Collaboration & Leadership:

Partner closely with Product Managers and Engineering teams to align on success metrics, facilitate ideation sessions, and navigate complex technical constraints. Recognized for ability to communicate design value effectively and build consensus across diverse stakeholder groups.

Provide design leadership during organizational transitions, organizing workshops and maintaining team alignment through periods of rapid change.

Core Competencies:

User Research & Testing | Prototyping & Documentation | Design Systems | Cross-Functional Collaboration | User Flows | Mobile Design | Accessibility | Stakeholder Communication | Workshop Facilitation

• Created websites and web banner ads for Park Slope Softworks

• Created custom illustrations for a number of clients for a variety of mediums: t-shirts, stickers, album art and posters

• Designed brand identities for individuals, groups & companies

As an Assistant Director, I am responsible for the direction and implementation of communications/marketing efforts for Student Affairs Advocacy departments. Responsibilities include digital and print media presence, branding of the departments and their programs, the coordination of a consistent message with the Division of Student Affairs and other departmental initiatives.

• Managed a team of 12 graphic design interns

• Provided creative direction and feedback

• Set deadlines and ensured the timely completion of all projects

• Managed timelines for all projects

• Trained interns in project workflow, University & divisional identity standards and graphic design best practices

• Created work for higher divisional initiatives

• Developed design strategies for, and provided graphic design support to departments within the division

• Oversaw the completion of more than 400 projects a year, with over 1600 distinct layout sizes

• Compiled detailed reports on the status of projects

• Reviewed divisional designs to ensure they met University & divisional identity standards

• Created flyers, posters, digital displays, brochures, T-shirts, banners, logos while adhering to the university’s identity standards

• Collaborated with videographers, photographers and social content creators to design material for use in various mediums

I created printed material used at trade shows that detailed the company's products. I also helped in updating the company's website and logo.