# Zach Baker

> Product & UX Design Leader | Mentor | Landscape & Native Plant Enthusiast 👨‍🌾

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/zachbaker1

I am a UX designer with a proficiency in research and a compassionate approach. My designs are based off of research, rapid iteration and testing so users are always taken into account. I am continuously striving to learn and develop in a fast pace environment, pushing myself to create simple and useful design solutions. I look forward to working with motivated and energetic people who like to laugh and discover in a creative environment.

UX Skills: User Research, Visual Design, Market Research, Journey Mapping, Personas, Strategy, information architecture, Wireframes, Prototypes, Story boards, User Flows, Usability Testing, Content Strategy, Interaction Design.

## Work Experience
### Head of Design @ Fegmo
Jan 2025 – Present | San Francisco Bay Area

### Senior Consultant @ Unknown
Jan 2023 – Present | San Francisco Bay Area
Leading Product Design for Blulab.co, a brand, marketing and design agency in the healthcare space. Responsible for maintaining client relationship and driving projects for a Southern California healthcare provider.

### Principal User Experience Designer @ Williams-Sonoma, Inc.
Jan 2024 – Jan 2025 | United States

### Director Of Product Design @ Albertsons Companies
Jan 2021 – Jan 2023

### Principal User Experience Designer @ Albertsons Companies
Jan 2019 – Jan 2021 | San Francisco Bay Area

### Senior User Experience Designer @ Albertsons Companies
Jan 2018 – Jan 2019 | San Francisco Bay Area

### User Experience Architect @ Macy's
Jan 2017 – Jan 2018 | San Francisco Bay Area

### Associate User Experience Architect @ Macy's
Jan 2015 – Jan 2016 | San Francisco Bay Area

### UX Student @ General Assembly
Jan 2015 – Jan 2015
A 10 week immersive program that teaches the fundamental theories, techniques, and tools of user experience design. The program is taught by top UX practitioners and is designed to provide students with real world experience through a variety of client facing projects.

LifeLock Mobile & Web Redesign - UX Design, Research, Prototyping, User Testing, Gamification 
July 2015
-2 week project (Class Project). Re-designed a mobile, focusing on expanding identity theft protection features and creating an overall better experience for Lifelock users.
-Used Gamification & Behavioral principles in our design process. Focused on creating a habit forming mobile experience by breaking identity theft into small, learnable behavior.

Treasure Chest - UX Design, IA, UI, UX Research, User Testing, Omnigraffle 
July 2015
-2 week project (class project). Design a e-commerce website called Treasure Chest focusing on researching, building, testing and iteration. 
-Using UX techniques such as primary & secondary research, comparative & competitive analysis, Sitemaps, User flows, Personas, stakeholder meeting, wireframe & low fidelity prototype using Omnigraffle, and user testing.

iBreak Mobile App - UX Design, Rapid Prototyping, Wireframe, IA, Storyboarding, User interviews, Sketching, Iterate
July 2015
-1 week project (Class project). used rapid prototyping to design a mobile app for a fellow classmate. 
-Solution for my partner was a mobile app that helped users take breaks during there busy schedules by scheduling breaks. Also app sends break reminders and integrates with wearables, like the iWatch, to help monitor stress levels and remind user to take a break. Another feature lists types of breaks, relaxation and stress relief programs to help the user customize their experience and learn new techniques to lower stress throughout the day.

### Warehouse Assistant Manager @ Big Buddha Inc.
Jan 2007 – Jan 2009 | 10 West 33rd Street 6th Floor New York, NY 10001


## Education
### Bachelor of Arts - BA in Developmental and Child Psychology
University of California, Berkeley

### UXDi
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/zacherybaker

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Source: https://flows.cv/zachbaker1
JSON Resume: https://flows.cv/zachbaker1/resume.json
Last updated: 2026-04-08