Boston, Massachusetts, United States
Collaborated with 6 interns to create a pitch for 3 Dunkin’ representatives on increasing usership and engagement on their rewards app
Learned SEM and SEO from professionals, studied 4 client portfolios, and analyzed strengths/weaknesses for the specific campaigns within Google Ads
Became proficient in GWI to build audiences and research media placement strategies for A&G clients
Created 60+ Facebook advertisements using FB Ads Manager and used Excel to QA the tracking links to
report back user interaction on specific advertisements
Spoke on behalf of A&G to clients regarding internal POVs on matters related to advertising sites, like Threads and Redditt during periods of increased/decreased media coverage