# Zach Sullens > Building Products @ CentralReach Location: San Francisco, California, United States Profile: https://flows.cv/zachsullens Ask me about: πŸ“² Product Management Defining Strategy & Vision, Gathering Business & Technical Requirements, Coordinating & Directing Cross-Functional Teams, Prioritizing High Value Features, Managing Scope & Development Costs πŸ–Š Design User Interface Design Principles, Design Systems, Brand Identity, Product Strategy 🧠 Cognitive Science & Human Behavior What drives human behavior? How does experience and biology influence us? How can we leverage cognitive bias and behavioral quirks to design better products? πŸ’Έ Early Stage Business Development Building and Motivating a New Team Evaluating Early Product Opportunities Understanding New Markets πŸ’» Software Development 'Just Enough to Be Dangerous' Hack Together Prototypes πŸ’΅ I also have limited experience as a toy store cashier. ## Work Experience ### VP of Product, Clinical Outcomes and AI @ CentralReach Jan 2025 – Present ### Director, Product Management β€” Clinical AI & Innovation @ CentralReach Jan 2024 – Present | New Jersey, United States ### Director, Product Management β€” Education, Care Coordinator, Assessments @ CentralReach Jan 2023 – Present | United States As Director of Product Management for Education and Assessments, I work with teams across disciplines (software development, subject-matter experts, support, sales, marketing, design, finance, business, etc.) to manage and integrate recently acquired software products and businesses into the CentralReach portfolio (WebABLLS, AFLSOnline, LiftEd, Avail Care Coordinator) by identifying and communicating a clear product vision, driving a product roadmap, and directing efforts to increase adoption and retention. My role is key to growing revenue for the business while also maximizing our social impact by ensuring that teachers and providers in education and healthcare respectively can spend less time documenting and more time supporting children with autism and related conditions. Our solutions need to be HIPAA compliant, easy to use, tightly integrated, and aligned with best practices to promote effectiveness alongside ethics without sacrificing business growth. With the growing potential of LLMs and other AI models, I have taken a leading role in identifying opportunities for leveraging intelligence within our new digital assistant, Cari, which will be critical to closing the gap between demand for services and short supply of clinical staff hours. ### Product Manager β€” CR Assessments @ CentralReach Jan 2022 – Jan 2023 | San Francisco, California, United States As a product manager for assessments at CentralReach, I oversaw the integration of two industry leading assessment software administration platforms (the 'ABLLS-R' and the 'AFLS') which each serve different purposes for Special Education and Applied Behavior Analysis providers. The Assessment for Basic Language and Learning Skills is targeted at earlier intervention for younger children and assesses the fundamental building blocks of behavior that are key for communication and self-directed/independent skill acquisition as well as basic 'must-know' skills that are critical for independence. The Assessment for Functional Living Skills assesses a wide array of over 1500 skills across domains from home skills to school skills to vocational (work) skills, and it is designed to measure competency in specific applied protocols that a people may encounter in day-to-day life that can be barriers to independence if not learned. ### Co-Founder, CEO @ Nomi Jan 2019 – Jan 2023 | San Francisco, California, United States We build inclusive digital menus to help diners with allergies and dietary restrictions to dine confidently. Restaurant owners and chefs can tag dishes with allergy and diet information so that their customers can have immediate and validated insight into what their food contains to reduce friction in the dining experience, reduce liability for the restaurants, and increase customer satisfaction and loyalty. Nomi makes dining more accessible to loyal customers during a time when every customer is crucial (i.e. after restaurants have been squeezed due to COVID-19). Our Smart Menu solution improves customer confidence and safety. www.dinewithnomi.com ### Associate Product Manager β€” Mobile Products, Research & Development @ CentralReach Jan 2020 – Jan 2021 | Matawan, New Jersey, United States Associate product manager working on pushing mobile solutions forward as well as managing research and development on new initiatives within our product portfolio that expand our value for customers. Responsibilities include: β€’ Meeting with customers to develop features and identify pain points. β€’Β Prioritizing the roadmap and backlog. β€’ Leading the Mobile engineering and QA team to deliver high quality releases within reasonable time frames. β€’ Communicating product vision and goals across teams. β€’ Advocating for customer support, user experience, and other teams within the product workflow. β€’ Advancing innovation while managing technical debt and ensuring platform stability. β€’ Launching new products and features. β€’ Presenting to the company on our progress and the areas where we are improving. β€’ Planning sprints, writing requirements, coordinating releases, and supporting technical research. β€’ Ensuring team satisfaction and sense of shared ownership of our product development and delivery. β€’ Onboarding new talent with an introduction presentation on the CR product vision and process. β€’ Gather requirements and build backlog for new customer portal initiative. Accomplishments: β€’ Greatly improved collaboration between product and support teams. β€’ Helped the UX team pioneer new research strategies. (Also served as interim design lead for a few months.) β€’ Lead the team to deliver 25 releases (including 7 hot fixes) which including a vast number of bug fixes, new features, and other improvements. β€’ Improved release cadence and visibility beyond the mobile team (including marketing, support, sales, etc.) Β β€’ Served as UX designer and PM simultaneously until carefully transitioning the UX/UI over to a new team under new leadership. ### Co-Founder, Managing Director @ Troy Labs Jan 2017 – Jan 2020 | University of Southern California Troy Labs is a venture platform at USC providing USC startups with fundraising opportunities, talent acquisition, and product testing opportunities. We partner with founders, investors, and campus organizations to unify an end-to-end startup ecosystem. My team and I formulated a thesis designed processes for the first venture fund at USC; which we petitioned stakeholders to become the USC Marshall Venture Fund. We launched USC Demo Day (the university's largest student-run showcase of Trojan entrepreneurs) and have grown the event substantially year over year. We manage a startup product consultancy, and we are launching a startup accelerator program to help new ventures. My co-founders and I are proud to have grown our team from 5 to 30+ in under 2 years, streamlined operations, and built out our product suite guided by a solid mission. ### Product Designer β€” Speakeasy @ LavaLab Jan 2019 – Jan 2019 Over the course of 3 months, my team and I built a product to help people manage their verbal behavior using natural language processing technology and the principles of applied behavior analysis. ### Product Management Internship β€” Clinical Products @ CentralReach Jan 2019 – Jan 2019 | New Jersey CentralReach is a leading provider of practice management and clinical SaaS solutions for ABA (Applied Behavior Analysis), Speech Therapy, and behavioral health service industries for children with autism. In my role on the product team, I identified root problems, clarified user workflows, and synthesized a product vision for the future. I balanced business interests, technical limitations, and user needs to translate vision into actionable product requirements. I also interviewed stakeholders, users, customer support representatives, and engineers to unify the team and determine the best path forward. This required me to leverage leadership skills, user research, UX/UI design, business intuition, and cognitive behavioral psychology. ### UX/UI Intern (7 Months in 2016 | Summer 2017 & 2018) @ WorkWave Jan 2018 – Jan 2018 | Holmdel, New Jersey WorkWave is a leading provider of SaaS solutions for the field service and last mile logistics industries. In my time there, the company tripled in size, changed its name, integrated 5 acquisitions, and was acquired in 2018 by IFS, a global ERP provider. In my role as a UX designer, I conducted user interviews, talked to customers, researched demographics & behaviors. I also organized app workflows, redesigned in-app feature modules, and helped launch an internal User Centered Design Initiative. ### Venture Partner, Director of Design @ Contrary Capital Jan 2017 – Jan 2018 | Greater Los Angeles Area Contrary Capital is a decentralized, university focused venture firm and accelerator for which I worked as a student venture partner and design lead. As a VP conducted due diligence research on university ventures and established deal flow channels on campus. In addition to my role as a VP, I also directed a branding & design initiative to establish a cohesive brand entity and designed a website from the ground up. ### Co-Director of Marketing @ Innovation Week @ USC Jan 2017 – Jan 2017 | University of Southern California I worked with a small team of students and alumni to organize and promote a week long series of events with speaker panels on topics including blockchain, sustainability, and human health. ### UX/UI Intern @ WorkWave Jan 2017 – Jan 2017 | Holmdel, New Jersey Conducted interviews, designed curriculum & marketed internally for a company-wide User Centered Design Initiative. Organized app workflows & redesigned in-app feature modules. ### UX/UI Intern @ WorkWave Jan 2016 – Jan 2016 | Neptune, New Jersey Designed UI for a single-sign-on server connecting company apps & a developer portal for app users to access libraries using 3rd party APIs. Researched demographics & behaviors to build user personas. Designed marketing materials including a billboard, landing page, and brochures. ### Design Intern (2 Summers) @ WorkWave Jan 2014 – Jan 2015 | Neptune, New Jersey Designed marketing materials, web pages, user conference badges, email headers, and an employee on-boarding manual. Helped with design implementation of a corporate rebranding initiative. ## Education ### Bachelor's degree in Cognitive Science University of Southern California ### Minor in Computer Programming University of Southern California ## Contact & Social - LinkedIn: https://linkedin.com/in/zach-sullens - Portfolio: http://www.lookatmy.work --- Source: https://flows.cv/zachsullens JSON Resume: https://flows.cv/zachsullens/resume.json Last updated: 2026-04-13