# Zahra F.

> Product Designer | UX/UI Designer & Researcher

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/zahraf

User-centered UX/UI Designer with over 4 years of experience specializing in UX research, interactive prototyping, and accessibility-focused design. Proven expertise in creating intuitive, user-friendly digital learning tools, improving student engagement, and designing interactive learning experiences for diverse learners. Passionate about combining education and technology to enhance user experiences and drive innovation in digital learning environments.

Currently, I’m working on a contract role with Locamart, where I’m helping shape a platform that connects local businesses with customers seeking culturally rooted products and services. While I’m excited to continue contributing to this project, I’m actively looking for new full-time opportunities to grow and make a bigger impact in the UX/UI field.

Let’s connect if you’re looking for someone who is driven, creative, and ready to take on the next challenge!

## Work Experience
### Product Designer @ Locamart
Jan 2024 – Present | Toronto, Ontario, Canada
I’m currently working with Locamart, a platform designed to connect local businesses with customers seeking culturally rooted products and services. My role involves designing user-friendly interfaces and conducting in-depth user research to ensure the platform meets the needs of both business owners and their customers. Collaborating with a talented team has been an exciting experience, and while I'm contributing to this impactful project, I’m also actively exploring full-time opportunities to grow further in UX/UI design and research.

●	Conduct user research to identify challenges and enhance the user experience for local business platforms.
●	Design intuitive, user-friendly interfaces to improve engagement for both business owners and customers.
●	Work closely with cross-functional teams to optimize platform functionality and enhance product features.
●	Create wireframes, prototypes, and high-fidelity designs to ensure seamless user interactions.

### UX Instructor @ Sequoia Union High School District
Jan 2024 – Present

### UX/UI Designer & Researcher @ Altum Black
Jan 2024 – Jan 2024 | New York, United States
As a UX/UI Designer and Researcher at Altum Black, I enhanced our SaaS platform's interfaces, driving an increase in user engagement. My role involved leading user research, designing intuitive dashboards, and applying AI-driven insights to optimize data visualization and decision-making processes.

●	Led comprehensive user research and usability testing to optimize AI-driven decision intelligence platforms.
●	Designed high-fidelity interactive prototypes in Figma, prioritizing seamless user experiences and accessibility.
●	Worked with cross-functional teams to enhance workflows and increase user engagement.
●	Conducted competitive and comparative analysis to identify opportunities for UX improvements.

### UX Researcher @ Chef Koochooloo
Jan 2023 – Jan 2024 | San Francisco, California, United States
As a UX Researcher at Chef Koochooloo, I conducted in-depth user research to enhance the platform's educational content and interactive features. I collaborated closely with cross-functional teams to gather insights through user interviews, surveys, and usability testing, translating these findings into actionable design recommendations. My work focused on improving user engagement and satisfaction by aligning product development with the needs and behaviors of our target audience, ensuring a more intuitive and enjoyable user experience.

●	Directed UX research initiatives that contributed to securing a $1M grant for educational innovation.
●	Conducted usability testing, developed personas, and performed competitive analysis to enhance educational platforms.
●	Designed WCAG-compliant digital learning tools to ensure accessibility for diverse student populations.
●	Created wireframes and interactive prototypes to enhance user engagement in STEM learning applications.

### UX/UI Designer @ Upwork
Jan 2021 – Jan 2023 | San Francisco, Bay Area
User Experience, User Interface, Information Architecture, Interaction Design, Prototyping, Usability Testing, Design Systems, Competitive Analysis, User Personas, Content Strategy, Wire frames, User Journey, Task Analysis, User Scenario, Heuristic Evaluation, Redesign.

●	Designed intuitive digital learning tools and platforms for various industries, such as education, retail, and SaaS.
●	Conducted thorough user research, usability testing, and competitive analysis to develop effective UX/UI solutions.
●	Worked closely with clients to align design solutions with business goals and user requirements.
●	Produced high-quality wireframes, prototypes, and user flows to guarantee smooth and engaging user experiences.


## Education
### Master's degree in Psychology
California State University-Sacramento

### Master of Arts - MA in Cognitive Psychology
Shiraz University

### Bachelor of SArt
Shiraz University

### UX/UI Design
UXland

### Google UX Design Professional Certificate


## Contact & Social
- LinkedIn: https://linkedin.com/in/zahraux
- Portfolio: https://www.zahrafarzaneh.com/

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Source: https://flows.cv/zahraf
JSON Resume: https://flows.cv/zahraf/resume.json
Last updated: 2026-04-13