# Zahra Kazmi > Product Designer at Adyen, GenAI Location: San Francisco Bay Area, United States Profile: https://flows.cv/zahrakazmi I’m a Product Designer who turns complex, ambiguous problems into intuitive, trustworthy experiences. I specialize in problem discovery, GenAI-powered workflows, and enterprise design. I thrive in collaborative teams, and I’m always up for a good whiteboarding session. Tools used: Figma, Lovable, Mixpanel, Condens, Usertesting ## Work Experience ### Product Designer @ Adyen Jan 2023 – Present | Amsterdam, North Holland, Netherlands - Led UX for an LPM recommendation mechanism focused on increasing merchant conversion and platform profitability. - Partnered with data science to apply GenAI to customer support use cases, identifying high-impact opportunities where AI could improve response quality and operational efficiency. - Supported enhancements to the internal AM dashboard, increasing clarity and reducing time spent navigating fragmented tools. ### Product Designer @ Homebase Jan 2019 – Jan 2023 - Led design for the payroll product from research to MVP, resulting in 10% customer adoption - Designed a sign-up flow for payroll ### Senior UX Designer @ Tesla Jan 2018 – Jan 2019 | San Francisco Bay Area ### UX Designer @ Tesla Jan 2017 – Jan 2018 ### UX + UI Designer @ Methodology. Jan 2017 – Jan 2017 -Managed all design assets (print, digital, and packaging) -Conducted user research, problem interviews, and usability tests -Created wireframes and hi-fidelity mockups ### Product Designer @ Freelance Jan 2016 – Jan 2017 | San Francisco, Ca Working with various clients on end to end product design for web and mobile products Research, UX, UI, Prototyping Clients: Helpsy Health TriKro LLC Vertical Systems, Inc. ### Product Designer @ Tradecraft Jan 2016 – Jan 2016 | San Francisco Bay Area Tradecraft is an immersive program that trains individuals to succeed at high-growth startups. I joined Product Design to develop skills in UX + UI Design, User Research, and Interaction Design, to learn from accomplished mentors and to work with real clients. Clients I have worked with: Hotelr Bridebox Chime FirstDerm ### Clinical Trial Assistant @ Achaogen Jan 2015 – Jan 2016 | South San Francisco -Central contact for Phase 3 study-related communications with investigators, vendors, and CROs -Responsible for overseeing study activities, created management trackers in Sharepoint, provided weekly metrics through Excel pivot tables -Led set up and maintenance of the Trial Master File for FDA inspections, performed trainings, wrote eTMF filing related plans and work instructions ### Imaging Operations Associate @ Synarc Jan 2012 – Jan 2015 -Lead associate for Phase II and III clinical trials for Arthritis and Osteoporosis studies -Sponsor and clinical site correspondence, preparing study materials for external and internal audits -Designed templates and guides for handling queries and edit checks ### Medical Expert Intern @ Health Tap Jan 2012 – Jan 2012 | Palo Alto ### Social Media Intern @ Vertical Systems, Inc Jan 2012 – Jan 2012 ### Lab Intern @ Sanford Burnham Research Institute Jan 2010 – Jan 2011 | La Jolla ## Education ### Bachelor of Science - BS UC San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/zahra-kazmi - Portfolio: http://www.zahrakazmi.com/ --- Source: https://flows.cv/zahrakazmi JSON Resume: https://flows.cv/zahrakazmi/resume.json Last updated: 2026-03-25