I design and implement brand strategies for individuals and organizations.

I create names, titles, domain names, slogans, and taglines for anything that needs a name, a title, a slogan or a tagline.

I ideate and formalize new names that capture attention and convey the essence of the product or service. I research and vet generated names to ensure no collisions with existing names and to ensure cultural and linguistic sensitivity in the target markets and demographics.

I also develop naming systems for use by internal teams in technical product development that accelerate productivity and minimize errors. I develop taxonomies for classification and organization of internal and external product SKUs that minimize administrative costs, maximize customer awareness and remembrance, and increase profits.

I have created and delivered more than 50 names, titles, slogans, and taglines for clients in photography, holistic health practice, 3D printing, book publishing, multimedia production, and product design and development.

I rejoined IDT (now Renesas) and continued where I left off with the multimillion dollar power product line that I started in 2010.

I managed a line of 7 products for enterprise and datacenter computing and storage, developed new business strategy, defined 2 new products, engaged new customers, and drove cross functional development teams to release products on time and on budget.

I managed project development schedules, production schedules, and production material allocation.

I wrote product datasheets, created marketing materials and defined go-to-market strategies.

I supported existing customers, provided training to internal and external sales teams, and helped sales teams to win new business.

I worked with software engineering teams to develop GUI and simulation software for hardware products.

During this second round at IDT/Renesas, I expanded my customer base by 400% and grew my total product line revenue by 66%.

I started a company to write and publish books and media for children and young adults. I wrote and published two illustrated children’s books which are now available on Amazon and Apple Books.

For those books I served as art director and supervised character designs, approved storyboards, guided and approved image composition, selected fonts, designed title pages, and approved final illustrations. I created the final book layouts in Adobe InDesign.

I created and launched marketing campaigns to generate demand and promote sales and I utilized social media platforms and trade websites for paid advertising. I also developed and launched crowdfunding campaigns on Kickstarter.

I designed and prototyped products to solve common household and personal problems.

I used MCAD software (Dassault Systems SolidWorks and Autodesk Fusion36) to create accurate 3D models of the products and prepare them for prototyping and manufacturing. I used various 3D printing methods (SLA, FDM, multijet modeling) to construct physical prototypes of the designs. Various 3D scanning methods were used to inspect and validate the prototype designs, as well as to reverse engineer competing products.

After the products were prototyped and the designs finalized, they were manufactured using various manufacturing techniques (injection molding, CNC machining, production 3D printing).

IDT brought me in to create business and product strategy for new power management product lines and to grow the revenue for the company. I invented a new market category for SSD power, helped establish IDT as the leader in that category, and I was directly responsible for growing IDT's total revenue by 3% by way of the products I defined and shipped.

I created a new product line from scratch and built it up into a sustainable business. I studied the overall markets, I met with end customers to evaluate needs, I analyzed their problems, and then I extrapolated and distilled those insights into roadmaps and definitions of new products that would be highly profitable.

I worked with the engineering teams to launch those products into development, supervised the development to keep the products on spec and on cost, and then facilitated the release of those products to market to generate revenue.

I wrote product datasheets, created marketing materials and defined go-to-market strategies, supported existing customers, and provided training to internal and external sales teams.

In parallel I engaged other vendors and manufacturers to develop business relationships and partnerships that would be synergistic with IDT's products.