# Zainab Rupawalla > Brand + Product Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/zainab ## Work Experience ### Lead Designer — Product / Design Systems / Brand @ Gartner Jan 2021 – Present | San Francisco Bay Area Design lead for Gartner X's, design system and brand. Here, I led the initiative to create a future-forward Design System that would continue to uphold the brand's core values and meet modern standards and design best practices. Grew Gartner X's design and product presence with our customers with a focus on usability and great user experience. Drove adoption of the design system across design, product, and engineering teams by partnering closely with team leads to ensure execution and prioritization of design system initiatives. Built design best practices to ensure our team is staying close to our customer's needs while balancing technical constraints and business goals. Led the accessibility initiative with the development team to make the SaaS platform AA-compliant. ### Senior Designer — Freelance @ Google Jan 2020 – Present | San Francisco Bay Area ### Senior Product Designer @ DesignMap Jan 2020 – Jan 2021 DesignMap is an UX design agency focusing on solving complex problems in the Enterprise software and Healthcare space. • Quickly understanding how the product works from loose wireframes and getting them to high-fidelity screens to hand off to the development team. • Experience in working collaboratively with clients and development teams in a fast-paced environment. • Experience in combining visual and interaction design to show various concepts to stakeholders. • Worked on research projects to understand competitive landscapes and similar products, to understand the opportunity space for the product. • Built journey maps with the client to visualize complex processes and show how new features will work within an existing process. Captured ideas from various stakeholders and provided key workflows within the journey maps. • Experience with communicating the intent of the design work and walking through my process by clearly articulating the rationale behind the design to clients. • Comfortable using interaction patterns and design systems, including iOS patterns and Material Design guidelines, can extend them based on client needs. • Worked on scenarios and turned them into storyboards to communicate what use case we needed to solve. Use my illustration skills to make the storyboards convey the message concisely at a glance. ### Product Designer @ DesignMap Jan 2016 – Jan 2020 • Led the visual design initiative for a healthcare company’s first patient-facing mobile app for MS patients. Created and defined a brand that I built into a robust design system for the product. Developed marketing materials and onboarding documents for both patients and physicians, which were used to train treatment centers successfully. ### Designer @ Williamson Adams Jan 2012 – Jan 2016 | Walnut Creek A design studio that specializes in creating a strong visual narrative for brands, marketing, and ad campaigns. Created content in the form of writing, film, animation, and photography. • Designed a landing page for Nest to communicate the benefit of using the Nest Thermostat.I worked on the UI, information architecture, and visual design for the page. In addition, I illustrated and animated several header illustrations for the monthly report. • Worked on rebranding a recycling center identity and physical site design. The goal was to make the location stand out to show their strong presence and encourage users to recycle by making the process easy to understand when they arrive on site. • Worked on a project to take an existing brand and expand it across various communication pieces: the internal blog, office illustrations for multiple locations, greeting cards, and event materials. ### Freelance Graphic Designer @ Melanie Doherty Design Jan 2013 – Jan 2013 | San Francisco ### Freelance Graphic Designer @ Organic Jan 2012 – Jan 2012 | San Francisco ### Freelance Graphic Designer @ Organic Jan 2012 – Jan 2012 | San Francisco Working directly with the creative director and undertaking design responsibilities such as: building on the existing design aesthetic and expanding it across various deliverables, creating icons, graphics and information graphic. Developing layouts for multiple paged formats. ### Design Intern @ Dot429 Jan 2011 – Jan 2012 Worked as an in-house designer at a LGBT organization on promoting their Web editorial magazine and monthly events. The design responsibilities were: Creating marketing materials for the events, redesigning the homepage for their Web site, making several illustrations for a featured editorial story on Muslim fundamentalists going after the gay community. ### Design Intern @ 826 Valencia Jan 2011 – Jan 2011 | San Francisco Created a variety of promotional materials for fund raising events that were organized by the non-profit organization. Responsible for the cover design and content flow for the student magazines. ## Education ### Master of Arts (M.A.) in Graphic Design Academy of Art University Jan 2008 – Jan 2012 ### User Experience Design General Assembly Jan 2014 – Jan 2014 ### Bachelor of Fine Arts (BFA) in Communication Design Rachana Sansad College of Applied Art and Craft Jan 2004 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/zainab-rupawlla - Portfolio: https://www.zrupawalla.com/ --- Source: https://flows.cv/zainab JSON Resume: https://flows.cv/zainab/resume.json Last updated: 2026-03-25