• Launched a scalable, omni-channel UI/UX solution for iOS/Android apps, tablets, and admin dashboards, across all stages of the customer lifecycle.

• Improved usability by using GenAI and A/B testing.

• Ensured accessibility using ADA, WCAG, and 508 Compliance standards.

• Designed a scalable design system, design components, print materials, and

micro-interactions.

• Refined designs through user research to enhance usability.

• Expanded AZ’s digital presence with omnichannel designs of multiple products on various platforms.

• Improved design quality and reducing iteration time by 40%, which shortened release cycles.

• Reduced post-launch bugs by 13% through design-to-dev alignment.

• Created scalable design systems and documentation, improving design consistency.

• Influenced product strategy, increasing user engagement by 8%.