🛶 Saildrone provides comprehensive turnkey solutions for autonomous maritime security, ocean mapping, and ocean data.

💁🏽‍♀️ As the second product designer at Saildrone, I played a pivotal role in enhancing the user experience and functionality across a spectrum of software applications integral to the company's operations. Saildrone's fleet of uncrewed surface vehicles (USVs) offers real-time ocean data access worldwide, 24/7/365, with proprietary software applications translating this data into actionable insights. My role involved a holistic approach, combining design expertise with user-focused research to drive impactful changes in Saildrone's software applications, contributing to a more efficient and user-friendly experience.

Key Contributions and Projects:

• Led end-to-end design processes, from ideation and user research to wireframing, refining visual details, and usability testing, while also contributing to the design system, for new features and enhancements across 3 product verticals

Standout projects include: 1) Automated Data Delivery to streamline the process and significantly reduce the time previously spent on manual data handling; 2) Redesigned Contact Card Collections to enhance user flow and increase customer satisfaction by 20% 3) New feature for line-planning to enhance the map experience of bathymetry users by 30%

• Utilized user-centered design principles to enhance the online shopping experience and launched a new B2B template, resulting in a 17% increase in revenue on product detail pages (PDPs) and a 23% increase in cart conversion rate

• Collaborated with cross-functional team, including product managers, developers, content strategists, and user researchers, to execute design concepts that aligned with brand and business goals and produced more than 15 new PDPs with 1.2m in generated revenue

• Created low-fidelity wireframes, high-fidelity mockups, and interactive prototypes for the redesign of the B2B homepage, and gathered feedback through A/B testing and usability testing to optimize the user journey

• Facilitated a template product vision workshop with stakeholders to identify personas and user journeys, and align brand, marketing, and e-commerce efforts for 4 new products.

🌾 Salin 247 builds platforms for small, lightweight, electric-powered, autonomous crop production machines.

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• Responsible for the entire design process, including user testing, personas, establishing information architecture, wireframing, and prototyping

• Gathered requirements, collaborated with client leadership, prioritized features, manage project milestones, and timelines

• Collaborated directly with engineering, product owner, and co-founder to prioritize features and deliver design work ahead of the harvest season resulting in a 60% increase in field trials.