# Zeinab Amiri > Architectural Designer Location: San Francisco, California, United States Profile: https://flows.cv/zeinab At HED, great design is about thinking creatively to overcome challenges and improve real world outcomes. Our firm has a long history and reputation for excellence because we believe that all the facets of our design, from architecture, consulting, engineering, and planning, must create a positive impact for our clients, the community, and the world through responsive, innovative, and sustainable design solutions. See how HED advances your world at www.hed.design. My profile cover photo is a mural named “Women of the Resistance” by artist Lucía González Ippolito. The mural is located at the Balmy Alley in the Mission district of San Francisco. I took the photo myself and I believe it reflects my values and beliefs. ## Work Experience ### Architectural Designer @ HED Jan 2025 – Present | San Francisco, California, United States ### Job Captain @ dsk architects Jan 2024 – Jan 2025 ### Product Designer @ Saildrone Inc Jan 2023 – Jan 2024 | Alameda, California, United States 🛶 Saildrone provides comprehensive turnkey solutions for autonomous maritime security, ocean mapping, and ocean data. 💁🏽‍♀️ As the second product designer at Saildrone, I played a pivotal role in enhancing the user experience and functionality across a spectrum of software applications integral to the company's operations. Saildrone's fleet of uncrewed surface vehicles (USVs) offers real-time ocean data access worldwide, 24/7/365, with proprietary software applications translating this data into actionable insights. My role involved a holistic approach, combining design expertise with user-focused research to drive impactful changes in Saildrone's software applications, contributing to a more efficient and user-friendly experience. Key Contributions and Projects: -Led end-to-end design processes, from ideation and user research to wireframing, refining visual details, and usability testing, while also contributing to the design system, for new features and enhancements across 3 product verticals Standout projects include: 1) Automated Data Delivery to streamline the process and significantly reduce the time previously spent on manual data handling; 2) Redesigned Contact Card Collections to enhance user flow and increase customer satisfaction by 20% 3) New feature for line-planning to enhance the map experience of bathymetry users by 30% ### Interaction Designer @ Logitech Jan 2022 – Jan 2023 | Remote - Utilized user-centered design principles to enhance the online shopping experience and launched a new B2B template, resulting in a 17% increase in revenue on product detail pages (PDPs) and a 23% increase in cart conversion rate - Collaborated with cross-functional team, including product managers, developers, content strategists, and user researchers, to execute design concepts that aligned with brand and business goals and produced more than 15 new PDPs with 1.2m in generated revenue - Created low-fidelity wireframes, high-fidelity mockups, and interactive prototypes for the redesign of the B2B homepage, and gathered feedback through A/B testing and usability testing to optimize the user journey - Facilitated a template product vision workshop with stakeholders to identify personas and user journeys, and align brand, marketing, and e-commerce efforts for 4 new products. ### Product Designer @ Salin 247 Jan 2021 – Jan 2022 | Remote 🌾 Salin 247 builds platforms for small, lightweight, electric-powered, autonomous crop production machines. 💁🏽‍♀️ - Responsible for the entire design process, including user testing, personas, establishing information architecture, wireframing, and prototyping - Gathered requirements, collaborated with client leadership, prioritized features, manage project milestones, and timelines - Collaborated directly with engineering, product owner, and co-founder to prioritize features and deliver design work ahead of the harvest season resulting in a 60% increase in field trials. ### UX Designer @ Unknown Jan 2020 – Jan 2021 Collaborated with various small businesses to enhance the user experience through website design and redesign. Addressed challenges related to the checkout process and product delivery, implementing effective solutions. Additionally, developed and implemented loyalty programs aimed at boosting revenue for the businesses. ### Architectural Designer @ Group 4 Architecture Research + Planning, Inc. Jan 2016 – Jan 2021 | San Francisco Bay Area - Worked with a team of architects and designers on public and civic projects with emphasis on public participations. - Developed and delivered construction and sustainability practices, material research and bid documents, with a focus on the exterior details and complaint with the California Building Code under the supervision of the architect of record for Burlingame Community Center, Burlingame, CA and Yorba Linda Library and Art Center, Yorba Linda, CA - Managed and coordinated the documentation for green building certification by The U.S. Green Building Council, LEED. - Contributed to the sustainability best practices at the firm and projects through participating in the Green Committee. - Contributed to the G4 Social Justice Committee through working on the guideline for social justice initiatives at the firm. ### Graduate Research Assistant @ Iowa State University Jan 2014 – Jan 2016 - Worked at the Community Design LabL, an interdisciplinary design center engaging community, non-profit, and government partners in projects and researched advance equity, sustainability, and resilience in urban and rural communities and developed and delivered materials for community engagement events and projects. - Researched building assessment in school design, and in particular sustainable school design for the Wild Schools research project. - Researched, mapped, analyzed and represented the Palestinian refugee camps in Lebanon under the guidance of Professor Marwan Ghandour ## Education ### Master of Science (M.S.) in Architecture Iowa State University ### Master's degree in Urban Design Iowa State University ### Bachelor of Architecture (B.Arch.) in Architecture Iran University of Science and Technology ### Master of Science - MS in Reconstruction after Disasters Shahid Beheshti University ## Contact & Social - LinkedIn: https://linkedin.com/in/zeinabamiri - Portfolio: https://zbamiri.com - Portfolio: https://zbamiri.com/ --- Source: https://flows.cv/zeinab JSON Resume: https://flows.cv/zeinab/resume.json Last updated: 2026-04-13