# Zexu Hu

> Software Development Engineer @ Puff Media Group, Inc | Creator Management System

Location: Brooklyn, New York, United States
Profile: https://flows.cv/zexu

Results-driven Computer Science graduate with a passion for software development. Proficientin Java and have a good understanding of other programming languages. Strong receptivity to new technology andinnovations. Experience developing applications in a collaborative team environment and strong analytical and problem solving skills.

## Work Experience
### Software Development Engineer @ Puff Media Group, Inc
Jan 2023 – Present
Creator Management System 
• Designed and developed a scalable backend system incorporating 15+ RESTful APIs for managing creator data and campaign operations, leveraging Spring Boot and AWS RDS. The system automated repetitive tasks, saving the team 2+ hours daily, and increased monthly GMV by 200%. 
• Streamlined multi-environment CI/CD pipelines using AWS Elastic Beanstalk, Nginx, and rsync, achieving seamless deployment environments(local, test, beta, and prod) with minimal downtime. 
• Collaborated with cross-functional teams to deliver scalable solutions, ensuring smooth integration across backend and frontend systems, which improved development efficiency and reduced project delivery time by 20%. 
Database Performance and Data Cleaning 
• Enhanced database performance for 10M+ records, reducing query latency by 50% through optimized SQL queries and partitioning techniques. 
• Implemented a scheduled system with Spring Scheduling working with Lark API and Gmail API to automate bidirectional data synchronization and Gmail Inbox updates for 1.2M+ records, reducing manual workload by 50% and improving data sharing accuracy by 80%. 
• Developed advanced de-duplication logic for creator records using Hibernate Criteria API, ensuring data integrity across 15M+ records datasets and reducing redundancy by 40%. 
• Automated data validation and deduplication using Spring Batch, cutting manual efforts by 70%. 
Email Campaign and Creator Data Integration 
• Automated email workflows using Mailchimp API, enabling role-based access control and increasing email campaign throughput by 300%. 
• Built a centralized dashboard to monitor email click-through and reply rates, helping refine targeting strategies and improving campaign engagement.

### Software Engineer @ Puff Media Group, Inc
Jan 2022 – Jan 2022 | 美国 纽约州 纽约
• Built a website for the new product with 40% reduction in page load times and embedded the Stripe API into the site to give users a more secure and convenient way to pay.
• Implemented a RESTful API in the website's server to optimize communication between the backend and frontend, empowering the sales department to accurately track and analyze monthly turnover data.
• Introduced an automated advertising feature, enabling automatic email notifications to customers about new products and ongoing sales.


## Education
### Bachelor of Arts - BA in Computer Science
Rutgers University–New Brunswick


## Contact & Social
- LinkedIn: https://linkedin.com/in/zexu-b26b27230

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Source: https://flows.cv/zexu
JSON Resume: https://flows.cv/zexu/resume.json
Last updated: 2026-04-05