Web Presence | Growth | Brand | Marketing
Tech lead for all marketing-related initiatives on Ramp.com, driving web engineering strategy and execution while partnering with product marketing, brand, and demand generation teams to build scalable, high-performing digital experiences.
Key Projects:
• Marketing Site Migration: Led the transition from Webflow to Next.js, enabling greater scalability and collaboration. Managed the end-to-end migration process, cutting the estimated timeline in half through strategic planning.
• Brand Design System: Built Ramp’s brand design system and web component library, improving consistency and accelerating page creation for Tier 2, Tier 3, and paid ad landing pages.
• Product Marketing Launches: Engineering lead for all product marketing web launches, including Ramp Intelligence, Ramp Procurement, Ramp Treasury, Super Bowl campaign, and Year in Review.
• SEO & Content Scaling: Designed and developed blog and content templates, providing a scalable foundation for SEO and content marketing efforts.
• Conversion Optimization: Partnered with product marketing to run A/B tests on layout, copy, and interactive elements, increasing inbound conversion rates.
... and more