Product design for trials and self-serve customers activation and onboarding experience + AI features

Product design for Front calendar features.

Lead end-to-end design for Oracle Sales Cloud applications. Product areas include sales forecasting, sales guided process, and sales dashboard.

Conducted user research, synthesized insights, and prioritized product features for long term roadmap with PM and engineers.

Drove design culture change by applying user-centric design methods in existing feature-centric development process. Established new collaboration process between product, engineering, design system, brand, and sales team.

Led end-to-end design for Public Sector Cloud applications including code enforcement (reporting and resolving community issues), permit application, planning and zoning.

Conducted user research and usability testings with produced data-informed solutions.

Scaled design with customizable solutions. Evolved company-wide design system.