# Zheng Shen > Product owner and entrepreneur | Board at Product Pub | EX-Airbnb Location: San Francisco Bay Area, United States Profile: https://flows.cv/zhengshen A result-focused product manager with a strong skillset in product strategy, data-driven decision-making, UI/UX improvement, community, growth, budgeting, and GTM. ## Work Experience ### Senior Product Manager @ TikTok Jan 2025 – Present | San Francisco Bay Area - Working on LLM application for Ads ### Founding and Board Member @ Product Pub Jan 2018 – Present | San Francisco Bay Area Product Pub is a 501(c)(3) non-profit organization that empowers professionals with global perspectives and product minds. It has organized 100+ events, workshops, and product consultants since July 2018. It currently has over 1k followers on various social media platforms. It is Product Pub's mission to support product professionals with the connection and community they need to succeed in tech. I co-founded the community and currently serve as a board member. ### Principal Product Manager @ Weee! Jan 2019 – Jan 2025 | San Francisco Bay Area • 2024 - now: Led GenAI applications for discovery and search, utilizing LLM to boost purchase conversion and enhance recommendation relevance. • 2022 - 2024: Revamped membership program, introducing new benefits to increase customer purchasing frequency and ARPU. • 2021 - 2022: Drove product-led growth by scaling referral and social buying features for new user acquisition in multi-ethnic markets. • 2019 - 2021: Built content management system, enabling collections, promotions and deals. ### Product Manager @ Airbnb Jan 2018 – Jan 2019 | Beijing City, China Led search and discovery innovation for new users‬‭ on the homepage, launched‬‭ guided search, promoted‬ listings, and cold-start recommendations ### COO & Co-founder @ Beijing Nagu Technology Co., Ltd. Jan 2017 – Jan 2018 | Beijing City, China HAVE was an online houseware community and e-commerce marketplace in China I led a team of 20 (product designers, buyers, e-commerce marketers) to run e-commerce merchandise, including product strategy & planning, online community operation, and marketing campaigns. ### Co-founder, Product Manager @ Beijing Nagu Technology Co., Ltd. Jan 2015 – Jan 2016 | Beijing City, China I led the team of 10 (UX design, engineers, product marketing) to build the mobile app for our community, and for e-commerce from scratch to over 1 million active users. ### Product Designer @ Yahoo Jan 2014 – Jan 2015 | Sunnyvale - I designed and shipped the new UI/UX for user account management across multiple platforms. - I initiated and built the prototyping tool for the platform UI library. ### Product Manager @ LadyMarry Jan 2013 – Jan 2014 | Sunnyvale, CA LadyMarry is a leading cross-platform wedding planning tool in North America market. I conducted the initial market and customer research and defined the MVP. I led the design, dev, and launch of the web-based planning tool. ### Intern UI/UX Designer @ Yahoo! Jan 2013 – Jan 2013 I contributed code to the UI prototyping tool for yahoo mail and messenger. ### Research Assistant @ University of Michigan Jan 2011 – Jan 2012 My research topics include - Multi-material structure design optimization - ML-based vehicle styling design ### Intern Vehicle Designer @ GM PATAC Jan 2008 – Jan 2008 Automobile styling, exterior design and interior design. ## Education ### Master of Science (M.S.) in Management science and engineering Stanford University Jan 2012 – Jan 2014 ### BE in Vehicle Engineering Tsinghua University ### ME in Mechancial Engineering Tsinghua University ## Contact & Social - LinkedIn: https://linkedin.com/in/zhengshen - Portfolio: http://www.cosmiczayne.com --- Source: https://flows.cv/zhengshen JSON Resume: https://flows.cv/zhengshen/resume.json Last updated: 2026-03-25