# Zhipan Li

> Principal Engineer at Sentieon Inc.

Location: Mountain View, California, United States
Profile: https://flows.cv/zhipan

•  Highly collaborative and creative research and product development experience in digital advertising and semiconductor industries. Strong customer engagement experience.
•  Extensive experience in front and back-end web technologies and large-scale data-mining.
•  Solid math and physics background.
•  Experienced in publication and presentation. Team-oriented and self-motivated.
•  30+ publications, 2 international patent, 3 invited seminar talks, and 30+ international conference presentations.

## Work Experience
### Principal Engineer @ Sentieon Inc.
Jan 2016 – Present
Develop key genomics software products.

### Staff Engineer @ Alibaba Inc.
Jan 2014 – Jan 2016 | San Francisco Bay Area
1. Developed personal recommendation algorithm and for flash-sale merchandises at ju.taobao.com. Both realtime and near-realtime features are used surveyed and deployed. Improved algorithm bumped daily sales by 3x. 
2. Developed algorithm for personal push notification system for Taobao mobile app. The key objective is to maximize daily click rate, and thus DAU of the mobile app. Doubled CTR with the new algorithm.

### Senior Staff Engineer @ Founton Technologies - AllYes
Jan 2012 – Jan 2014 | Mountain View, California
* Developed and supported all targeting modeling and production flows for ad delivery.
* Developed inventory forecasting and allocation management for publishers, ad network and demand-side platform. 
* Developed demand-side platform bidding price optimization. 
* Developed algorithms for e-commerce revenue management and pricing optimization system as one of the first services inside Alibaba's new merchant data service platform. 
* Led the development of an e-commerce agency management and analytics system.
* Designed an in-house content management system.

### Staff Engineer @ ASML-Brion
Jan 2008 – Jan 2012 | Santa Clara, California
* Developed and supported the most successful Source-Mask Optimization product in the semiconductor industry.
* Developed application of advanced RET techniques.
* Engaged with and supported global accounts on multiple products.

### Postdoctoral associate @ Cornell University
Jan 2006 – Jan 2007
Study switching and dynamic properties of spin transfer torque in lithography-defined nanopillars for MRAM application.

### Research Assistant @ University of California San Diego
Jan 2002 – Jan 2006
In-depth study of magnetic multilayers and nanostructures, in particular, the mechanism of exchange bias phenomenon.

### Research Assistant @ Yale University
Jan 2000 – Jan 2002


## Education
### Ph. D. in Physics
UC San Diego

### M. S in Physics
Yale University

### BS in Physics
Peking University


## Contact & Social
- LinkedIn: https://linkedin.com/in/zhipan
- Portfolio: http://www.zhipan.com
- Portfolio: http://www.brion.com

---
Source: https://flows.cv/zhipan
JSON Resume: https://flows.cv/zhipan/resume.json
Last updated: 2026-04-12