# Zhiya Zhu > Director of Product Design - Monetization Location: Los Gatos, California, United States Profile: https://flows.cv/zhiya I'm a design leader with 15 years of experience envisioning, creating, and shipping next-generation products. I'm well versed in product visioning, design strategy, creative direction, information architecture & interaction design, and visual design & brand definition. ## Work Experience ### Director of Product Design @ Meta Jan 2026 – Present | North America ### Senior Design Manager - Monetization @ Meta Jan 2024 – Jan 2026 | United States ### Sr. Staff Product Designer - Monetization @ Meta Jan 2023 – Jan 2024 | California, United States ### Staff Product Designer - Metaverse Avatar @ Meta Jan 2022 – Jan 2023 | California, United States ### Design Lead - Ads Products @ Meta Jan 2018 – Jan 2022 - Led strategic initiatives for Facebook's Ads, focused on defining visions for multiple Ads products and Ads Manager as a whole. - Initiated and launched multiple products (Automated creative optimization, Automated Targeting, Post conversation optimization, performance KPI revamp, and more), generating $XXX million in incremental revenue. - Led cross-org workshops to drive alignment on Ads future direction - Led and mentored Sr. product designers cross Ads org. ### Lead Product Designer @ Quotient Technology Inc. Jan 2018 – Jan 2018 - Worked closely with the head of product to craft, maintain and communicate the product vision and strategy. - Managed and mentored Jr. designers and provided art/visual/product design direction across all design activity in the company. - Held regular structured design critique sessions to ensure a high level of discipline with regards to focus on design quality and creating delightful user experiences. - Partnered with user researchers to lead all user research efforts – including need-finding interviews and customer pain point analysis based on our customer service data. ### Senior Product Designer @ Quotient Technology Inc. Jan 2015 – Jan 2018 | Mountain View, California Coupons.com Website Design - Partnered with product management to drive strategy and execution of rapid prototypes and iterative A/B tests to improve key metrics and derive quick learnings. Drove an aggregate 18% lift in MAU. - Established and maintained a design pattern and component library which helped reduce complexity, improve consistency and increase execution speed. - Created user-centric, modern aesthetic looking pages with solid features for Coupons.com users, including home page, all landing pages, and list. Coupons.com App Design - Worked closely with engineering to roll out the fully redesigned app built from scratch within 5 months. New model increased the user base by 7x, and outperformed other key metrics. - Partnered with PMs and UX designers to uncover insights and translated concepts into features that address customer behaviors and motivations. - Created frameworks and prototypes to share the vision, design principles, and content strategy. - Designed the app from scratch starting from a style tile and establishing it to a complete style guide including color, typography, components, and cetera. Business & Data Products Design - Took statics and data into clear informational graphic designs while keeping the project/product concept outline in mind. - Standardized and documented the design patterns to facilitate the implementation. - Delivered user flows, wireframes, mockups, and high fidelity prototypes for the new features of Quotient Business, Analytics and Campaigns. ### Senior Graphic Designer @ Discovery Girls Magazine Jan 2013 – Jan 2015 | Los Altos ### Art Director @ Trademarkia Jan 2011 – Jan 2012 | Mountain View - Designed 1,000+ logos and corporate identity materials for many clients in various industry fields ### Graphic Design Freelance @ New York Life Insurance Company Jan 2009 – Jan 2012 ### Account Executive & Planner @ Ogilvy & Mather Jan 2006 – Jan 2007 • Collabarated with Nokia strategies for the Chinese market in branding and the ui relationship of 3G and Asia • Forecased predictions of 3G in China; analysis of consumer’s behavior • Analyzed the differences of Nokia and Motorola’s product campaigns including their brand strategies, marketing research, commercials, and events ## Education ### Master of Science in Communications Design in communications design Pratt Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/zhiyazhu - Portfolio: https://zhiyadesign.com --- Source: https://flows.cv/zhiya JSON Resume: https://flows.cv/zhiya/resume.json Last updated: 2026-04-13