# Zhiyi Fan

> Staff Software Engineer at Instacart

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/zhiyi

Experienced in building successful consumer and business products, with background in Ads and Commerce.

## Work Experience
### Staff Software Engineer @ Instacart
Jan 2021 – Present | San Francisco Bay Area
Building Instacart ads business

### Tech Lead @ Instagram
Jan 2019 – Jan 2020
Tech Lead of Instagram SMB Ads & Business Outcome team. 
- Tech Leading a full stack team of 10 eng, focusing on delivering business values and outcomes for small to medium businesses on instagram. 

SMB Ads Product
- Drove significant active advertisers and revenue growth for instagram. 
- Built and launched the product to enable advertisers to create ads on instagram without needing to link to facebook account. 

SMB business outcomes
- Led a virtual team of 14 engs to build and launch the food ordering and gift card product on instagram to support small businesses during COVID globally. 
- Bootstrapped new product bets to support SMBs

### Senior Software Engineer @ Facebook
Jan 2016 – Jan 2019
Facebook Ecommerce (2018 - 2019): 
Built ecommerce experience with onsite checkout on facebook from scratch. Launched products including: 
- Ecommerce feed 
- Ecommerce search 
- Partnered with Nike in building and launching the Nike pilot campaign on Marketplace.
- Partnered with Rakuten in building and launching a product affiliate program, driving substantial facebook onsite sales during holiday shopping season. 

Marketplace Seller Experience (2017 - 2018): 
Built products and tools to empower sellers on marketplace. Launched products led to 20% inventory increase and created multiple new use cases, including: 
- Seller cross-post listing tool across surfaces on facebook 
- End-to-end shipping for facebook commerce 
- Businesses catalog onboarding experience 

Group Commerce (2016 - 2017): 
Built products and experiences to empower commerce on facebook groups. Launched products led to rapid growth of listing interactions (measure of commerce activity on facebook), including: 
- Seller profile 
- Inventory management tools 
- Notification 
- Commerce integrity

### Software Engineer Internship @ Facebook
Jan 2015 – Jan 2015 | Menlo Park, CA
Software Engineer Intern under Core Growth team. 
Major project focuses: data caching, data pipeline, backend server maintenance.
Skill set: thrift, C++, php, python, hive.


## Education
### Bachelor's degree in Computer Engineering
University of Michigan

### Bachelor's degree in Electrical and Computer Engineering
Shanghai Jiao Tong University


## Contact & Social
- LinkedIn: https://linkedin.com/in/zhiyi-fan

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Source: https://flows.cv/zhiyi
JSON Resume: https://flows.cv/zhiyi/resume.json
Last updated: 2026-03-22