# Zhuangzhuang (Joey) Xia

> Full-Stack Tech Lead at TikTok | ex Tencent

Location: San Jose, California, United States
Profile: https://flows.cv/zhuangzhuang

Motivated Front-End Developer in web application development. Proven ability in developing new functionalities, optimizing web performance, and improving user experience and internal workflow efficiency.

## Work Experience
### Senior Software Engineer @ TikTok
Jan 2022 – Present | San Jose, California, United States
Founded and now lead a 6 person full-stack engineering team in the Ads Measurement org, owning the end-to-end development of core measurement and experimentation products:
- Brand Lift Study (BLS)
- Conversion Lift Study (CLS)
- Unified Lift, a product showcased at 'TikTok World 2024'
- Split Test (A/B Testing)
- Attribution Analytics
- Post Purchase Survey (PPS)

### Software Engineer @ Snap Inc.
Jan 2022 – Jan 2022 | Palo Alto, California, United States
Working on Snap AR

### Frontend Engineer @ Network Perception
Jan 2021 – Jan 2022 | Chicago, Illinois, United States
Working on compliance assurance software for the energy & utility industry.

### Frontend Engineer @ WeChat
Jan 2020 – Jan 2021 | Shenzhen, Guangdong, China
Working on WeChat Channels (微信视频号), Machine Learning Platforms

### Frontend Engineer @ Network Perception
Jan 2017 – Jan 2020 | Urbana-Champaign, Illinois Area
▪    No.4 full-time employee of the startup developing compliance assurance software for the energy & utility industry, a pioneering network analysis web app (NP-Live) to monitor and secure networks with a tech stack of D3.js, AngularJS on Front-End and Python (Tornado, RPyC, Redis) on Back-End.

### Researcher and Lab Manager @ University of Illinois at Urbana-Champaign
Jan 2014 – Jan 2016 | Urbana-Champaign, Illinois Area
Instructed by Prof. Roland D. Cusick, working on resource recovery from waste streams


## Education
### Master of Science (M.S.) in Engineering
University of Illinois Urbana-Champaign

### Bachelor of Science (BS) in Engineering
Harbin Institute of Technology

### Study Abroad in Engineering
Korea University

### Nanodegree in Front-End Web Development
Udacity
Jan 2016 – Jan 2016

### Online Program in Front End Development
freeCodeCamp
Jan 2016 – Jan 2016


## Contact & Social
- LinkedIn: https://linkedin.com/in/joeyxia

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Source: https://flows.cv/zhuangzhuang
JSON Resume: https://flows.cv/zhuangzhuang/resume.json
Last updated: 2026-03-22