Developed fifteen home consumer products to expand product lines for a $7 billion manufacturing company. Significantly contributed to market research, storyboarding, ideation, prototyping, iteration, and creating detailed design specifications. Resulted in shelf presence at The Home Depot, with 4.7 out of 5-star customer satisfaction rating, and a 92% recommendation rating.

Delivered high-quality visual assets, colour and typography strategies for Glowforge laser printers and the first dual-camera video doorbell to spearhead critical first-to-market efforts at the Consumer Electronics Show.

Created the end-to-end experience through user research, market analysis, sketch, persona, user flow, wireframe, prototype, mockup, visual design, usability testing, iteration, and design handoffs.

Collaborated closely with the product manager, marketing team, engineers, and 3D artists on product thinking, strategic decisions and addressing technical constraints to meet user and business goals.

Resulted in gaining one retail partner, West Coast Leather; receiving an 80% success rate and 57 net promoter score in user testing; and attracting high interest from investors.