# Zhu Li > Product Designer at Microsoft Location: San Francisco, California, United States Profile: https://flows.cv/zhuli Hi, I’m Zhu Li, a proactive product designer keen on solving complex problems holistically and connecting the dots between user insights and business goals to create elegantly simple solutions. I bring a unique perspective in user-centered design, aesthetics, and strong attention to detail with a master’s degree in industrial design and six years of experience working in the design field. ## Work Experience ### Product Designer 2 - Teams Events @ Microsoft Jan 2025 – Present ### Product Designer 2 - Teams Meetings @ Microsoft Jan 2024 – Jan 2026 ### Product Designer 2 - Mesh Immersive Experiences @ Microsoft Jan 2022 – Jan 2024 ### Designer @ DEAP DESIGN, LLC Jan 2015 – Jan 2022 | Bay Area, CA • Redesigned and launched the company website by developing sketches, competitor analysis, and prototypes. The improved navigation and usability attracted two new clients and boosted audience growth by 36.1% in the first year. • Developed fifteen home consumer products to expand product lines for a $7 billion manufacturing company. Significantly contributed to market research, storyboarding, ideation, prototyping, iteration, and creating detailed design specifications. Resulted in shelf presence at The Home Depot, with 4.7 out of 5-star customer satisfaction rating, and a 92% recommendation rating. • Delivered high-quality visual assets, colour and typography strategies for Glowforge laser printers and the first dual-camera video doorbell to spearhead critical first-to-market efforts at the Consumer Electronics Show. ### Product Designer @ Glamatar Jan 2020 – Jan 2021 • Designed the MVP of a fashion social app (IOS) as the sole product designer to get traction with retail customers and end-users. • Created the end-to-end experience through user research, market analysis, sketch, persona, user flow, wireframe, prototype, mockup, visual design, usability testing, iteration, and design handoffs. • Collaborated closely with the product manager, marketing team, engineers, and 3D artists on product thinking, strategic decisions and addressing technical constraints to meet user and business goals. • Resulted in gaining one retail partner, West Coast Leather; receiving an 80% success rate and 57 net promoter score in user testing; and attracting high interest from investors. ### Product Designer @ Arrived Jan 2020 – Jan 2021 • Designed scalable web and mobile portfolio experience for a real estate investment startup to compliance with its rapid growth. • Utilized user research, ideation, information architecture, wireframes, prototypes, user testing, iterations, and brand design to solve ambiguous data and defective investment tracking problems. • Effectively communicated design rationale and solution to company CEO, design manager and peer designers. Delivered design documentation to the engineering team for execution. Resulted in identifying deeper user needs which impacted the company roadmap. ### Teaching Assistant Of Design Sketching @ Arizona State University Jan 2014 – Jan 2015 | Design South Arizona State University, Tempe Campus 850 S Forest Mall Tempe, AZ • Gave constructive critiques, led discussions, and demonstrated sketching techniques to instruct 16 undergraduate students in design sketching. ### Design Intern @ The Hillman Group Jan 2014 – Jan 2014 | 8990 S. Kyrene Rd. Tempe, Arizona 85284 • Developed design concepts for Home Depot and Walmart by delivering market research, storyboards, hand sketches, and Photoshop renderings. • Designed logo and icons for the Hillman Innovation Center with Illustrator and Photoshop; Successfully conceptualized a professional look for the company. ## Education ### User Experience Design Designlab Jan 2019 – Jan 2020 ### Master's Degree in Industrial Design Arizona State University Jan 2013 – Jan 2015 ### Bachelor's Degree in Industrial design Beijing University of Technology Jan 2009 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/zhulidesign - Portfolio: https://www.zhulidesign.com/ --- Source: https://flows.cv/zhuli JSON Resume: https://flows.cv/zhuli/resume.json Last updated: 2026-03-30