Led product design for multiple internal enterprise systems, owning end-to-end strategy and execution across experimentation and campaign platforms.
Evaluate — Enterprise Experimentation Platform
Internal A/B testing system supporting product teams across Yahoo.
•Led end-to-end redesign of experiment setup and management workflows, improving onboarding clarity and reducing configuration friction across Workspace validation and approvals
•Redesigned global and local search architecture and launched dashboard features to enhance experiment discovery, monitoring, and performance tracking
•Defined structured bucket calculation flows and experiment lifecycle framework to standardize configuration logic at scale
*Following AI product training, explored AI-assisted validation and intelligent workflow guidance through prototyping
Senderhub — Brand & Email Service Provider Platform
Enterprise platform supporting brands and email service providers within Yahoo Mail infrastructure.
•Led end-to-end redesign of core workflows and information architecture
•Designed Promotions, schema-enabled emails, AMP for Email, and IMI features to enhance message visibility and interactive functionality
•Built Complaint Feedback Loop system to streamline sender complaint management and improve deliverability
*Featured in Yahoo’s quarterly Product Visibility presentation following launch
Cosmo — Cloud Enablement & Monitoring Platform
Internal cloud platform supporting account monitoring, security alerts, and cost optimization.
•Redesigned account detail and profile architecture to improve visibility into configuration, usage, and security signals
•Reworked cost optimization and utilization features to surface actionable insights for resource management
