blueshyft is a network of 1,500+ retail locations around Australia, all equipped with an iOS-based platform that allows customers to use cash to pay for digital goods and services. This point-of-sale platform connects online businesses to an established network of storefronts in real-time, providing instant omni-channel presence minus the cost of setting it up themselves.

blueshyft helps thousands of everyday Australians enter the digital currency market, and is recognised as Australia’s largest fiat to cryptocurrency onramp. In November 2018 was awarded “Best Onboarding UX” out of 85 projects at Devcon4 in Prague.

After 3+ years of managing different teams and functions across blueshyft while simultaneously working on product design, I am moving into a role that allows me to apply my obsessive attention-to-detail, user-focused thinking and design experience to all front-end interfaces.

This includes:

blueshyft is a network of 1,500+ retail locations around Australia all equipped with an iOS-based platform that allows customers to use cash to pay for digital goods and services. This universal point-of-sale platform connects online businesses to an established retail network in real-time, providing instant omni-channel presence minus the cost of setting it up themselves.

As Product Manager, I am responsible for taking concepts identified by the Sales team and developing them into functioning products, through generating product requirements, UMLs, wireframing, UX & UI design, interactive prototyping, and working closely with the Development, Marketing & Operations teams to test, market and launch the product into a network of 1,500+ retail locations and their 500,000+ daily customers.