# Zoe Archer > Senior Product Designer Location: Vancouver, British Columbia, Canada Profile: https://flows.cv/zoearcher Experienced Product (UX/UI) Designer working in the tech startup space for over 10 years. Core skills in UI Design, UX Design, Design Systems, Front-end Development (inc HTML, CSS, Javascript, React.js & React Native), Graphic Design, Interactive Prototyping, Product Management, Team Management and Human-Centric Thinking. Strong tech and creative background, graduated from Sydney College of the Arts (University Of Sydney), General Assembly and SuperHi. ## Work Experience ### Senior Product Designer @ Ignition Jan 2022 – Present | Canada ### UX / UI Designer & Front-end Developer @ Synthetix Jan 2019 – Jan 2021 | Sydney, Australia ### Product Designer @ RelayPay Jan 2019 – Jan 2019 ### UX / UI Designer & Front-End Developer @ blueshyft Jan 2018 – Jan 2019 | Sydney, Australia blueshyft is a network of 1,500+ retail locations around Australia, all equipped with an iOS-based platform that allows customers to use cash to pay for digital goods and services. This point-of-sale platform connects online businesses to an established network of storefronts in real-time, providing instant omni-channel presence minus the cost of setting it up themselves. blueshyft helps thousands of everyday Australians enter the digital currency market, and is recognised as Australia’s largest fiat to cryptocurrency onramp. In November 2018 was awarded “Best Onboarding UX” out of 85 projects at Devcon4 in Prague. After 3+ years of managing different teams and functions across blueshyft while simultaneously working on product design, I am moving into a role that allows me to apply my obsessive attention-to-detail, user-focused thinking and design experience to all front-end interfaces. This includes: • End-to-end management of the UX process, including research initiatives, concept development and usability testing • Recreating our design language and maintaining consistency across the iOS app, dashboards, websites and future platforms • Creating all visual assets including style guides, site maps, wireframes, UI flows, interactive prototypes and micro-interactions • Working closely with back-end developers and stakeholders to build new, intuitive user-facing platforms • Analysing user data from web/app tracking software and implementing iterative improvements ### Product Manager @ blueshyft Jan 2018 – Jan 2019 | Sydney, Australia blueshyft is a network of 1,500+ retail locations around Australia all equipped with an iOS-based platform that allows customers to use cash to pay for digital goods and services. This universal point-of-sale platform connects online businesses to an established retail network in real-time, providing instant omni-channel presence minus the cost of setting it up themselves. As Product Manager, I am responsible for taking concepts identified by the Sales team and developing them into functioning products, through generating product requirements, UMLs, wireframing, UX & UI design, interactive prototyping, and working closely with the Development, Marketing & Operations teams to test, market and launch the product into a network of 1,500+ retail locations and their 500,000+ daily customers. ### Sales & Marketing Manager @ blueshyft Jan 2016 – Jan 2018 | Sydney, Australia blueshyft is a network of 1,500+ retail locations around Australia all equipped with an iOS based platform that allows customers to use cash to pay for digital goods and services. This universal point-of-sale platform connects online businesses to an established retail network in real-time, providing instant omni-channel presence minus the cost of setting it up themselves. As Sales & Marketing Manager at blueshyft, I am interested in continuing to expand and optimize the platform, by bringing on as many diverse and interesting services as possible. Additional responsibilities include involvement in the UX/UI design for the blueshyft point-of-sale app, leveraging insights gained from engaging with users in my previous position within the company. ### Operations Manager @ blueshyft Jan 2016 – Jan 2016 blueshyft is a network of 1,500+ retail locations around Australia all equipped with an iOS based platform that allows customers to use cash to pay for digital goods and services. As blueshyft expanded, I was moved into the role of Operations Manager - tasked with overseeing the customer service team, while streamlining operational processes within the business. Main responsibilities in this role included: • Managing the distribution of hardware across the country • Working with the product team, including hands-on UX/UI work, to build the blueshyft point-of-sale app • Rolling out new products and services to the network • Reporting trends and analysing data • Creation of training materials & overseeing their distribution • Communicating with clients and stakeholders ### Customer Service Manager @ blueshyft Jan 2015 – Jan 2016 blueshyft is a network of 1,500+ retail locations around Australia all equipped with an iOS based platform that allows customers to use cash to pay for digital goods and services. As Customer Service Manager at blueshyft, I was directly responsible for ensuring that each of our 1,200+ retailers were effectively trained, and getting the most out of the services offered on the platform. In getting to know each retailer by name, I was able to build strong, lasting relationships with the network, that allowed us to work together as a team to bring on new and exciting products. ### Web Designer @ Synthetix Jan 2017 – Jan 2018 | Sydney, Australia ### Social Media Intern @ ThinkSocial Jan 2015 – Jan 2015 | Pyrmont Completed a three-month internship program geared towards developing, implementing and evaluating Social Media marketing campaigns. Using digital marketing tools to monitor various trends, I was responsible for creating relevant and valuable content for various social media channels, while building a clear company presence. ### Helpdesk @ GlobalX Information Jan 2014 – Jan 2014 | Sydney CBD ### Customer Service/Sales Rep @ Bauer Media Jan 2012 – Jan 2014 | Sydney CBD ### SEO and Customer Service @ dLook Pty Limited Jan 2012 – Jan 2012 | Sydney CBD ### PR Intern @ Cardinal Spin Jan 2011 – Jan 2011 Undertook communications, media and PR/event planning internship, responsible for events such as Tropfest and Circus Oz. ### Administrative Assistant @ International Student Volunteers Jan 2010 – Jan 2011 ### Club Photographer @ Trademark Jan 2010 – Jan 2010 ## Education ### Product Management General Assembly ### Bachelor’s Degree in Photomedia University of Sydney ### High School St Catherine's School, Waverley ## Contact & Social - LinkedIn: https://linkedin.com/in/zoearcher --- Source: https://flows.cv/zoearcher JSON Resume: https://flows.cv/zoearcher/resume.json Last updated: 2026-03-31