In my role at LinkedIn, I focused on driving growth for Sales Navigator through innovative design solutions aimed at small businesses and direct consumers. By collaborating with diverse teams, I improved user engagement and enhanced overall product usability. My efforts in user research and testing directly contributed to a more intuitive experience, aligning with our strategic goals.

Led the end-to-end execution of the Notification Center redesign on Web and Mobile (iOS + Android), securing 10+ engineering headcount and driving growth-focused enhancements for email and push communications. Developed milestones, tasks, and a research plan to ensure a successful launch.

Aligned cross-functional teams (Product, Engineering, Marketing, and Design) through vision and strategic planning. Oversaw design prioritization during annual and quarterly planning and mentored junior designers.

Initiated projects, contributed to technical discussions, and presented strategic proposals to senior leadership, ensuring collaboration and impactful outcomes.

YAHOO MAIL Enhanced and monetized the email experience for 5M Yahoo Mail shoppers on iOS, Android, and Web by enabling direct shopping from their inbox.

YAHOO HOME Drove growth and monetization of Yahoo’s homepage subscription program; launched the Sports Betting module in articles, surpassing transaction targets by 160%.

DSP ENTERPRISE AD PLATFORMS Led the experience enhancement for Verizon Media’s ad platforms, including migrating the Dynamic Product Ads manager, implementing a new design system, and launching DSP’s Offline Tracking feature (21M RUI).

At Buddybuild, I focused on creating impactful web content for a developer tools platform, enhancing user interaction and brand visibility. My role involved designing pricing, documentation, and feature pages while establishing marketing guidelines to support various campaigns. This strategic approach not only improved user experience but also contributed to increased engagement and brand loyalty.

Led home screen revamp for Party In My Dorm (4M+ downloads) to drive retention and in-app purchases, designing monetization features like promotion packs.