# Zoe Chang

> Senior Product Designer | AI, B2B, & Entertainment

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/zoechang

I’m a Senior Product Designer who builds thoughtful, scalable digital experiences at the intersection of storytelling, systems thinking, and business impact. I’ve led end-to-end product design across media, healthcare, and consumer startups — partnering closely with founders, engineers, and researchers to translate complex problems into intuitive mobile-first platforms.

My work spans 0–1 MVP definition through launch and iteration. I’ve conducted primary research to shape product strategy, built and evolved design systems from the ground up, and shipped high-fidelity prototypes that reduced engineering cycles by ~30%. I’ve helped increase engagement by 20%, improved conversion rates by 30% through simplified pricing models, and optimized platform workflows serving 500+ subscribers. Whether designing for emotional recovery journeys, creator communities, or service marketplaces, I focus on clarity, accessibility, and experiences that feel intentional and human.

I’m especially interested in products that combine content, culture, and technology, and collaborating with teams who care deeply about craft, impact, and pushing ideas forward.

## Work Experience
### Senior Product Designer @ Collectiv
Jan 2025 – Present | New York, NY
Led end-to-end design process, product vision, and business strategy at entertainment and media business, addressing cultural representation gaps and redefining how AAPI creatives and audiences discover and connect within a $4 billion industry in the US. 

Led, managed, and oversaw all aspects of research projects, including business model ideation. Collaborated with internal and external stakeholders to define the MVP app with the goal of generating $800K in revenue within the first year of app’s launch. 

Integrated design technology with creativity to build compelling digital experiences that validate and authenticate AAPI consumers and creatives’ voices using design storytelling to scale in the media and entertainment industry.

Designed a variety of product concepts that leveraged data to inform design solutions through learning new technologies, assisted with AI tools like Claude, Figma Make, and ChatGPT to accelerate product prototyping and decision making.

### Senior Product Designer @ Gateways Creative
Jan 2025 – Present
Led a 3-person team through the end-to-end design process, conducting competitor analysis, mapping information architecture, creating low-fidelity and high-fidelity screens, prototypes  and animations for an immersive storytelling gameplay.
Designed and translated gameplay mechanics, systems, and levels at Gateways into readable, intuitive UI components and screens that enhance player engagement and enjoyment.
Leveraged design storytelling skills to effectively articulate the design and thought process, bringing strategic rationale to help align internal and external stakeholders and business goals.
Scoped product vision and direction with client and engineering team to properly execute designs and prototypes using Figma and assistive AI tools (Figma Make, Claude, ChatGPT).

UX Research:
Conducted primary competitor analysis to scope gameplay workflows and information architecture, defining core components and features for design development.
Researched gameplay storytelling devices such as brand assets and design components and developing a guide to inform UI design and aligning with stakeholder needs.
Led brainstorming and ideation sessions to synthesize research findings, and sketch preliminary designs supported by data-driven insights.

UX Design:
Created design system and brand assets from scratch, utilizing our research findings to wireframe strong layouts, components, and icons that align with gameplay storytelling and client needs.
Designed low-fidelity to high-fidelity prototypes that incorporated approved assets, components, and icons and scaled animation and motion prototyping across all screens. 
Created clear and detailed design documentation for smooth handoff to the engineering team, using core animation prototypes to concisely storytell design decisions.

### Product Designer @ CareHero 🦸
Jan 2024 – Jan 2025 | Cambridge, MA
Led UX design for a healthcare/agetech startup that connects healthcare providers/caregivers to clients seeking elderly care within the senior care market. 
Led the end-to-end design process, product vision, and business strategy from concept ideation to high fidelity prototyping for B2B/B2C platforms, partnering directly with the CEO and CFO to define project scope.
Led the design and execution of enterprise and consumer software for Care Hero’s digital products in the B2B space, leading high impact initiatives that drove 20% more user engagement.

Data Visualization Payment Flow for Care Hero:
Optimized unified login and profile management for 500+ subscribers accessing multiple client and business accounts across Care Hero mobile and web platforms.
Translated complex pricing systems into simple, clear, and data-informed experiences that increased conversion rates for potential users by 30%.
Conducted qualitative user research and implemented customer journey mapping briefs to refine MVP designs for onboarding, profile, and payment flows that aligns with business goals.
Collaborated closely with engineers to ensure design quality, consistency, and seamless implementation of core features including onboarding, profile, and payment dashboards.

Design Systems:
Refreshed existing  design systems by implementing UX laws in atomic and molecular designs from the ground-up, effectively innovating a “credit system” for the payment flow and updating existing designs for time tracking.

### Product Designer @ Amealiore
Jan 2024 – Jan 2025
Led UX design for an eating disorder recovery app that helps ED folks go through the recovery journey with a digital emotional support mascot within the mental health market. 
Designed high-fidelity prototypes and interaction flows that accelerated MVP development at Amealiore, contributing to a ~30% reduction in engineering development cycles and enabling the team to move from concept to build within a 6–8 week timeline.
Shaped high-level product strategy and defined roadmap by leading user interviews, field research, user journey mapping, and collaborating closely with the CEO, visual designer, CFO, and investors.

0-1 MVP Design:
Storyboarded and ideated recovery user journey flows including milestone tracking, weekly summary report, and therapy dashboards into high-fidelity designs, translating user insights into emotionally intuitive screens with clear usability and navigation.
Partnered with product leaders and health specialists to shape recovery user flows, conducting discovery interviews to understand pain points that defined  therapy dashboard flows, calendar tracking, journaling, and meal logging.
Created high-fidelity prototypes that provided creative and thoughtful solutions for ED recovery through gamification of emotional support mascot, aligning with user needs and facilitating visual consistency within design guidelines.

Design Systems:
Created new design systems for our MVP product leveraging atomic design principles and collaborated with visual designers to generate icons, components, and emoticons that enhanced Amealiore’s design storytelling.


## Education
### Bachelor of Arts - BA in Media Arts and Sciences
Wellesley College

### Film Studies
University of Oxford

### Comparative Media Studies
Massachusetts Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/changzoe

---
Source: https://flows.cv/zoechang
JSON Resume: https://flows.cv/zoechang/resume.json
Last updated: 2026-04-13