Support brand growth and community engagement across marketing, production, and events for a boutique family-run winery.

• Manage social media strategy and visual content creation, capturing and editing photography and Reels to strengthen brand identity.

• Promote tastings and events through Eventbrite, Nextdoor, and targeted digital campaigns to drive attendance and sales.

• Apply analytics to evaluate engagement and improve SEO performance across online platforms.

• Represent the winery at local wine walks, food & wine festivals, and community gatherings to expand visibility.

• Contribute hands-on to bottling, labeling, and harvest operations for Chardonnay and Pinot Noir to deepen product knowledge.

Lead marketing initiatives and oversee private and corporate event programming for both Mount Eden Vineyards and Domaine Eden in the Santa Cruz Mountains.

• Develop and execute email and SMS campaigns that reflect each brand’s distinct history and elevate the Domaine Eden event experience.

• Manage event inquiries, vendor partnerships, and client communications to ensure seamless execution from booking to post-event follow-up.

• Use digital analytics to monitor engagement trends and refine SEO strategy for stronger online visibility and lead generation.

• Establish and track marketing budgets for both properties, optimizing spend across advertising, content creation, and event promotion.

• Collaborate with ownership and winemaking teams to create cohesive storytelling that connects heritage, hospitality, and brand identity.

Provide professional photography services for weddings, mitzvahs, sporting events, and corporate gatherings across the Bay Area.

• Manage lighting, composition, and equipment setup to ensure optimal quality for both indoor and outdoor shoots.

• Oversee event flow, directing subjects and coordinating with clients to capture natural, storytelling-driven imagery.

• Edit and deliver polished, high-resolution photos aligned with client vision and brand identity.

• Lead independent assignments with full creative and logistical control, maintaining consistency under fast-paced conditions.

• Contributed to the success of a 1,000-person event, earning direct recognition from the client for quality and professionalism.

Represented a luxury Sonoma County winery at private and public automotive events, focusing on brand storytelling and guest engagement.

• Delivered personalized tasting experiences while educating guests on varietals.

• Increased event wine sales by building rapport, tailoring recommendations, and connecting customers to the brand’s racing-inspired series.

• Pitched the brand to VIP consumers and motorsport enthusiasts, combining hospitality with strategic salesmanship.

Directed marketing strategy and creative execution for a boutique fitness studio, focusing on brand growth and community engagement.

• Managed and mentored a team of three to develop cohesive marketing campaigns across video, social media, and email platforms.

• Led content ideation and production sessions to align short- and long-term marketing objectives with brand goals.

• Designed and executed monthly themed events to increase community participation and membership retention.

• Produced targeted ads, social media assets, and email content to drive online engagement and class bookings.

• Utilized Adobe Creative Suite, Canva, Kajabi, CapCut, Instagram, Facebook, and Google for cross-platform marketing initiatives.