Experience
2024 — Now
San Carlos, California, United States
Support brand growth and community engagement across marketing, production, and events for a boutique family-run winery.
• Manage social media strategy and visual content creation, capturing and editing photography and Reels to strengthen brand identity.
• Promote tastings and events through Eventbrite, Nextdoor, and targeted digital campaigns to drive attendance and sales.
• Apply analytics to evaluate engagement and improve SEO performance across online platforms.
• Represent the winery at local wine walks, food & wine festivals, and community gatherings to expand visibility.
• Contribute hands-on to bottling, labeling, and harvest operations for Chardonnay and Pinot Noir to deepen product knowledge.
2025 — 2025
Saratoga, California, United States
Lead marketing initiatives and oversee private and corporate event programming for both Mount Eden Vineyards and Domaine Eden in the Santa Cruz Mountains.
• Develop and execute email and SMS campaigns that reflect each brand’s distinct history and elevate the Domaine Eden event experience.
• Manage event inquiries, vendor partnerships, and client communications to ensure seamless execution from booking to post-event follow-up.
• Use digital analytics to monitor engagement trends and refine SEO strategy for stronger online visibility and lead generation.
• Establish and track marketing budgets for both properties, optimizing spend across advertising, content creation, and event promotion.
• Collaborate with ownership and winemaking teams to create cohesive storytelling that connects heritage, hospitality, and brand identity.
2014 — 2025
2014 — 2025
San Francisco Bay Area
Provide professional photography services for weddings, mitzvahs, sporting events, and corporate gatherings across the Bay Area.
• Manage lighting, composition, and equipment setup to ensure optimal quality for both indoor and outdoor shoots.
• Oversee event flow, directing subjects and coordinating with clients to capture natural, storytelling-driven imagery.
• Edit and deliver polished, high-resolution photos aligned with client vision and brand identity.
• Lead independent assignments with full creative and logistical control, maintaining consistency under fast-paced conditions.
• Contributed to the success of a 1,000-person event, earning direct recognition from the client for quality and professionalism.
2024 — 2025
Petaluma, CA
Represented a luxury Sonoma County winery at private and public automotive events, focusing on brand storytelling and guest engagement.
• Delivered personalized tasting experiences while educating guests on varietals.
• Increased event wine sales by building rapport, tailoring recommendations, and connecting customers to the brand’s racing-inspired series.
• Pitched the brand to VIP consumers and motorsport enthusiasts, combining hospitality with strategic salesmanship.
2024 — 2024
2024 — 2024
Belmont, California, United States
Directed marketing strategy and creative execution for a boutique fitness studio, focusing on brand growth and community engagement.
• Managed and mentored a team of three to develop cohesive marketing campaigns across video, social media, and email platforms.
• Led content ideation and production sessions to align short- and long-term marketing objectives with brand goals.
• Designed and executed monthly themed events to increase community participation and membership retention.
• Produced targeted ads, social media assets, and email content to drive online engagement and class bookings.
• Utilized Adobe Creative Suite, Canva, Kajabi, CapCut, Instagram, Facebook, and Google for cross-platform marketing initiatives.
Education
Pace University
Graphic Design
Burlingame High School