• Ran design strategy and execution for the 0 to 1 launch of 6 interconnected products, leading a team of 5 designers and collaborating with cross-functional teams to align product designs with business objectives, as an embedded long-term contractor.

• Enhanced claim submission processes, achieving straight-through processing capabilities, CSAT 9.1.

• Developed an underwriting workbench, and digital application process, reducing completion time and allowing automated decision-making on up to 80% of applications.

• Collaborated with a small design team to overhaul the dashboard, enhancing user experience.

• Redesigned advanced filtering and sorting features to improve usability and accessibility.

• Achieved a significant reduction in clicks (33-66%) for main action items, streamlining user interactions.

• Contributed to the development of new features, expanding the platform's capabilities at Pacific Life.

• Ongoing UX support for mobile app design; lead on research, testing, copy and accessibility.

• Led research showing 80% confusion on a new feature, leading to pivot in go-to-market strategy.

• Research and analysis yielded feature prioritization schedule and development of a new partner app based on user needs.

• IA overhaul led to reduction in top level menu items by 47%.

Designing and building products with a user-first mindset.

• Created copy, IA, content strategy, visual design and branding for small businesses, generating new leads within weeks of release.

• Redesigned financial dashboard implementing new features, data visualization and intuitive IA that matches user mental models.

• Led UX research for femtech app that resulted in new IA, 50% reduction in top level settings items and click reduction of main action item from 3 to 1.

• Designed and developed a new site for a new business, including branding and style guide.

• Iterated wireframes multiple times to refine client's brand identity and style guide.

• Developed in Wordpress by client's request.

• Redesigned and developed a site for a company presenting a new focus.

• Conducted competitor research and analysis to define the new brand direction.

• Completely redesigned site architecture, reducing navigation options by 17%.

• Developed content strategy to support brand direction.

• Website refresh focusing on consistency in typography, copy and imagery.

• Adhered to client's desires while implementing accessibility best practices and consideration of user experience.

• Project Management and UX research analysis, including research interview transcription, data analysis and affinity mapping, and designing and editing client-ready reports.

TechGator was a small start-up buying and selling used electronics online.

• E-commerce redesign. Reduced number of clicks to sale by 33%.

• Oversaw digital product imagery and photography.

• Managed e-commerce site, copy and information architecture.