# Zoe Rem > Senior Product Designer | Strategic Thought Partner | Human-Centered Design Location: San Francisco, California, United States Profile: https://flows.cv/zoerem I’m a senior product designer and UX lead who specializes in turning complex, messy systems into clear, accessible experiences—especially in fintech, healthcare, and B2B / B2B2C SaaS. I’ve led end-to-end design across web and mobile: defining product strategy, shaping information architecture and interaction patterns, and building design systems that scale with the business. I partner closely with PMs, engineers, data, and ops to ship work that’s as usable for real humans as it is valuable for the company. What I’m strong at: - Making complex workflows intuitive (B2B / B2B2C, dashboards, admin tools, customer service tools) - 0→1 product definition, from research and framing through launch and iteration - Information architecture & interaction design for systems with lots of edge cases - Accessibility and inclusive design baked into the foundation - Translating research into clear actions that stakeholders can align around My path here is a little unconventional and shapes how I work: - Competitive motorcycle racing taught me strategy, focus, and decision-making under pressure—skills I use every day to navigate ambiguity and keep teams moving. - Running craft cocktail bars gave me hands-on experience designing services, creating efficiencies, and empathizing deeply with customers and staff. It’s also where I first encountered UX, testing an early iPad POS when that wasn't a thing yet. Today, I’m especially excited about designing accessible, research-driven systems and AI-assisted workflows that make people’s jobs easier. If you’re hiring for a senior product / UX design role and need someone who can own the problem space, lead cross-functional partners, and still sweat interaction details, I’d love to talk. ## Work Experience ### Senior Product Designer @ Pacific Life Jan 2022 – Jan 2026 • Ran design strategy and execution for the 0 to 1 launch of 6 interconnected products, leading a team of 5 designers and collaborating with cross-functional teams to align product designs with business objectives, as an embedded long-term contractor. • Enhanced claim submission processes, achieving straight-through processing capabilities, CSAT 9.1. • Developed an underwriting workbench, and digital application process, reducing completion time and allowing automated decision-making on up to 80% of applications. ### Product Designer @ Pacific Life Jan 2021 – Jan 2022 • Collaborated with a small design team to overhaul the dashboard, enhancing user experience. • Redesigned advanced filtering and sorting features to improve usability and accessibility. • Achieved a significant reduction in clicks (33-66%) for main action items, streamlining user interactions. • Contributed to the development of new features, expanding the platform's capabilities at Pacific Life. ### User Experience Consultant @ The Body Literacy Collective Jan 2020 – Jan 2023 - Ongoing UX support for mobile app design; lead on research, testing, copy and accessibility. - Led research showing 80% confusion on a new feature, leading to pivot in go-to-market strategy. - Research and analysis yielded feature prioritization schedule and development of a new partner app based on user needs. - IA overhaul led to reduction in top level menu items by 47%. ### Product + Web Designer @ Unknown Jan 2017 – Jan 2021 | San Francisco Bay Area Designing and building products with a user-first mindset. • Created copy, IA, content strategy, visual design and branding for small businesses, generating new leads within weeks of release. • Redesigned financial dashboard implementing new features, data visualization and intuitive IA that matches user mental models.  • Led UX research for femtech app that resulted in new IA, 50% reduction in top level settings items and click reduction of main action item from 3 to 1. • Designed and developed a new site for a new business, including branding and style guide. -Iterated wireframes multiple times to refine client's brand identity and style guide. -Developed in Wordpress by client's request. • Redesigned and developed a site for a company presenting a new focus. -Conducted competitor research and analysis to define the new brand direction. -Completely redesigned site architecture, reducing navigation options by 17%. -Developed content strategy to support brand direction. • Website refresh focusing on consistency in typography, copy and imagery. -Adhered to client's desires while implementing accessibility best practices and consideration of user experience. • Project Management and UX research analysis, including research interview transcription, data analysis and affinity mapping, and designing and editing client-ready reports. ### Web Designer @ TechGator Jan 2016 – Jan 2017 | Arlington Heights, IL TechGator was a small start-up buying and selling used electronics online. - E-commerce redesign. Reduced number of clicks to sale by 33%. - Oversaw digital product imagery and photography. - Managed e-commerce site, copy and information architecture. ### Social Media Manager @ Betfair Jan 2010 – Jan 2011 | San Francisco, CA • Created the most active and fastest growing online horse racing community • Turned the TVG Community into the top driver of unbranded traffic and the number one referral source to TVG.com • Increased Facebook following and engagement tenfold • Ran a class in Social Media Marketing at the University of Arizona, Race Track Industry Program ### Executive Assistant and Office Manager @ Betfair Jan 2008 – Jan 2010 • Leased and furnished 16,000 square foot US headquarters • Compiled data and information into presentations • Attended industry related conferences as a representative of the company • Booked and managed vigorous schedule for top executives ## Education ### Certificate in UX/UI Design UC Berkeley Extension ### Bachelor of Arts (B.A.) Saint Mary's College of California ### Classics Reed College ## Contact & Social - LinkedIn: https://linkedin.com/in/zoerem - Portfolio: https://zoerem.com --- Source: https://flows.cv/zoerem JSON Resume: https://flows.cv/zoerem/resume.json Last updated: 2026-04-13