* Conceiving and designing a suite of reusable file-management components that empowers teams to save valuable time and resources. This ensures a unified, consistent outcome that integrates seamlessly with the design system, enhancing overall efficiency and maintaining high design standards.

* Mentoring teams across the organization on best practices for integrating platform components that I designed into their experiences, boosting efficiency and reducing costs.

* Collaborating with developers to eliminate bottlenecks and remediate any issues, ensuring seamless handoffs. Providing thorough post-implementation QA and created related processes to ensure high-quality deliverables.

* Designing, and streamlining processes that improved team collaboration, efficiency, and overall workflow, significantly reducing the time-to-market for product launches.

* Contributing to the growth and evolution of the design system, providing design assets, patterns, and guidelines that accelerates component adoption and design consistency across teams.

* Successfully onboarding a new team in record time, empowering them to design impactful solutions right from their first sprint, fostering immediate productivity.

* Serves as a key liaison between management, stakeholders, product, and development teams, fostering transparent communication and democratizing information across the organization.

* Pioneered the creation and then maintenance of extensive Figma component libraries, ensured they were built with scalability, customization, and ease of integration in mind. Spearheaded regular updates and documentation to facilitate quick adoption and accelerate the design phase.

* Collaborate with client teams to understand requirements and then delivery of tailored solutions that aligns with their objectives, enabling smooth integration.

* Develop strategies to improve client adoption and unify product documentation, ensuring a cohesive, user-friendly experience for all.

Providing solutions and services in UX and UI, mobile design, front-end, web design and development, photography, and image post-production.

• Developed and produced a design system ready kit to allow designers and teams to efficiently design, build, and execute responsive designs within minutes for mobile, web, and tablet platforms.

• Built components in a technically responsive manner that speeds up the design process.

• Created a robust design assets list along with a detailed manual.

• Fine-tuned branding tone of voice by documentation along with tips and educational research findings to promote coherency.

• Designed an eCommerce website that allows users to purchase the product.

* Worked with upper management to refine their requirements based on budget, timeline, and level of complexity.

* Researched for technologies that would fit best.

* Strategized an efficient solution for employees who are not technically adept to skip any complexities and easily create video conference web pages.

* Reinvented an improved way for users to receive both news and register for events.

* Designed and developed the website.

Based on stakeholder requirements, ideated and designed wireframes and prototypes in order to generate user insights on a variety of digital products for large companies, among them NBC, Aflac, and ABC.

• Researched and delivered qualitative and quantitative insights to stakeholders regarding the brands' users and by facilitating multiple user interviews while minimizing project expenses.

• Promoted a deeper understanding of user goals and pain points among the organization by performing Customer Journey Mapping, Competitive Comparative Analysis, and User Flows for User Tasks and Use Cases.

• Analyzed then redesigned pages for desktop web and mobile platforms.

• Collaborated and consulted with the team in the transformation of the brand style guide into a design system.

• Strategized, researched, and designed a scalable design system that relies on the brand style-guide along with documentation and examples for coherent adoption.

• Performing user interviews to provide more clarity around the brand personas.

• Defined and designed an Onboarding Journey, Account Dashboard, and multichannel Membership Renewal processes for mobile and web in order to speed up cash inflow and allow users to conveniently modify their accounts.

• Performed Heuristic Analysis on an affiliate website, then redesigned it in the brands’ theme to cater to its needs.

Site mapped the mobile app and improved its experience through by creating efficient User Journeys, validated by user interviews and Competitive Analysis, and also overhauled the brand identity of the company based on their vision and place in the market. Created an effective, fresh and modern UI, matched by a new MVP style eCommerce website that correlates with the new look and feel.

We Make Change fosters over 90 types of charities. Each charity is directed toward a specific subject. In order to organize the Information Architecture of the website, my task was to learn how users group these charity subjects so they could easily find their desired charity through the website navigation. Below are the steps I took in order to validate the charity groupings:

• Revealed valuable information through Competitive/Comparative Analysis and learned the tactics competitors use at their websites

• Created effective, user-centric prototypes and tested them with users

• Effectively screened users before testing in order to achieve best results

• Performed Open Card Sort in order to learn how users group and name charity subjects

• Synthesized the findings of the Open Card Sort, then performed Closed Card Sort in order to effectively validate users preferences

• Presented findings to stakeholders and developers through an easy-to-understand presentation in order for them to easily implement the findings

• Developed a "Clarity" system so it will be easy to understand the fondness of groupings by the users

My mission was to discover which navigation style is the most favorite by users so it could be implemented on the website. Here are the steps I took in order to successfully accomplish the mission:

• Revealed valuable information through Competitive/Comparative Analysis and discovered

opportunities for the company in the market

• Translated analysis results then created engaging, user-centric wireframes and prototypes for Usability Testing

• Effectively screened users before testing in order to achieve best results

• successfully validated preferred navigation system for the website by the users

• Analyzed and documented user behaviors, pains, and pleasures during the testing stage then translated them into effective solutions

• Delivered tests and analysis results to stakeholders and programmers in order to implement the findings

Groove Maps is a live music events startup. Their mission is to connect fans to local live music events and communities.

My role was to design a new group chat experience to be incorporated into the app by exploration and research of chat features for group chat as well as add communities for users to connect based on proximity and similar music taste.

• Conducted user interviews in order to identify the needs of the user

• Synthesized data to better understand the user and create features accordingly

• Conducted competitive and comparative analysis

• Created low, medium, and high fidelity prototypes for user testing

• Conducted usability testing and design iterations based on the test results

• Created a high fidelity working prototype

• Ensured customer satisfaction by delivering quality service and product

• Identified unexpected workflow challenges and successfully created real time solutions

• Collaborated with other photographers, videographers, and assistants on photo-shoot executions

• Provided thorough review and full range of RAW editing services based on clients needs

* Delivered retouching solutions such as color correction, photo manipulation and composition for all high-end studio projects

* Performed various web graphic and pre-press design related services in order to optimize budgets and reduce operating costs

* Created branding themes featured in various domestic and international conventions

* Consulted with clients to deliver wedding and special event albums design service